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Profile Comparison for Diverse Audiences in Gaming Industry

Analyzing and contrasting content presentation on IGN Entertainment and Epic Games profiles for varied audience engagement. Emphasis on layout, information order, and professionalism to attract employers or viewers.

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Profile Comparison for Diverse Audiences in Gaming Industry

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Presentation Transcript

  1. Industry Research: Comparing contrasting content for different desired audiences

  2. Example 1: IGN Entertainment • Introduction is central feature on the profile • 1st paragraph: company description • 2nd paragraph: emphasis on size and success • Company information ordered by decreasing importance • Seeks to impress, rather than attract employment

  3. Further down the page: updated employee information • Quick links to individual employee pages • Allows specific profiles to be accessed selectively • Only displays essential information (name, title, past title) • Uniform layout; neat and “clean” presentation – more professional image

  4. Emphasis on main occupation despite multiple jobs • Repetition of working for IGN – highlighted amongst other organisations • Gives an idea as to professional priorities • Clear, concise summary with enthusiastic lexis and educated use of punctuation • Sells herself as a motivated individual without being over specific • Short description of specialities to attract the right audience

  5. Example 2: Epic Games • Job title at the top; large emphasis on current position and company • Past shows evidence of promotion within the company; impressive to potential employers • All jobs are related to the specialist field of game artist

  6. Concise summary aiming to impress; clear layout for easy navigation • Listings ordered by decreasing public familiarity • Evidence of work with multiple consoles and game types • Everything geared towards impressing viewers • Broad descriptions of specialities – flexible to work in many areas of a company

  7. Content Comparison Style of the LinkedIn website only allows differences in profiles by content due to limited ability to customise aesthetics • Mainly advertises an impressive company; expressing size and success • Less based on attracting employment; profile focussed on informative purposes • Allows quick navigation to employee pages where the focus changes to attracting potential employers • Conciseness, selectiveness and order of information is key • Profile of Lead Artist advertises the individual as opposed to a company • Lists employment history to display impressive skillsets to attract future employers • No unnecessary personal description; all information based around specialist areas • Conciseness, selectiveness and order of information is key

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