Maximize Your Online Presence: Effective Tools and Strategies for Marketing Success

1. 60 Ideas In 60 Minutes Stafford Kendall Principal, Covalent Logic

2. Use the Web Better

3. 1 - LinkedIn for classified ads

4. 2 - Online Background Searches • Google their name • Facebook • LinkedIn Great for pre-client meetings, new hires.

5. 3 - Basecamp

6. 4 - Upload and Link Files Don’t send attachments. • Why: Doesn’t clog up email with large files (yours or theirs) and you can see if they download (with proper tracking) • How to: get an FTP space from your Web provider, or use Google’s.

7. 5 - Google Webmaster

8. 6 - Google Analytics

9. 7 - Google ads to test headlines • Create 4 or 5 suitable headlines • Buy $50 worth of Google text ads • Place the 4 or 5 headline in equal rotation. Watch for 5 days to see how the ads compare. • Run the best performing one as the headline in your print ad campaign.

10. 8 - Pixer.us

11. 9 - Google Apps • Documents • Presentations (PowerPoint) • Spreadsheet (Excel) • Forms (Access) • Folder (Storage)

12. 10 - Google alerts

13. 11 - Craig’s list

14. 12 - Create a Facebook Page

15. Use the Real World Better

16. 13 - When Designing Premiums…

17. 14 - When Trying to Get Media… • Be available by phone, email and in-person 24/7. • Their deadline is the most important factor in your getting good coverage. • Have an expert ready for a telephone interview, rather than you giving the quote.

18. 15 - Localize the campaign

19. 16 - Ask Fans to Promote You • Word of Mouth marketing is by far the most effective. • Not controllable, but it can be initiated. • If you don’t ask, fewer folks will talk about how great you are. • All it takes is a request, but a reward can spread the flames.

20. 17 - Don’t Be Afraid To Be Creative

21. 18 - Content Marketing Strategy • Spread your intellectual property, not just your marketing message. Consider some of these methods: • Columns in corporate newsletters. • Take home flyers of helpful tips for schools. • Creating an RSS feed for sites to include your content on their site.

22. 19 - Use a “Tag” as a “Tagline”

23. 20 - Save letterhead for letters. • Have a preprinted or electronic shell to use for more casual documents.

24. 21 - Sell Old Stuff as Vintage

25. 22 - Use Your Lifelines • Phone a Friend • Ask the Audience • Narrow the Choices • Change the Query

26. 23 - Convert to PDF • Use “live type” not image settings • New Microsoft Office includes PDF-ability. • Online services can convert one or two documents. Never lose fonts or formatting.

27. 24 - Blind Emboss

28. 25 - Record Yourself

29. 26 - Use a Sticker or Die Cut On a stock folder for a custom look.

30. 27 - Design With White Space

31. 28 - “Open Source” Marketing

32. 29 - Emily Post Is Right • Handwritten notes and personal letters go a long way.

33. 30 - Set A Goal • A *real* quantifiable goal for everything you do – it lets you judge if you idea/strategy/tactic could fulfill the goal, and, after you execute – if it worked.

34. 31 - Unify your collateral

35. 32 - Try Index Cards

36. 33 - Answer the Phone • It seems simple. • It seems easy. • Not everyone does it.

37. 34 - Different logo versions

38. 35 - Reduce, Reuse and Recycle • Trim off the part that’s no longer appropriate. • Make pocket cards from old printed materials. • Have a printer “pad” letterhead with the out-dated part cut off. • Use the cover in a three-ring binder sleeve.

39. 36 - Mandate an EmailSignature Stafford KendallprincipalCOVALENT logicIdentity | Advertising | Interactive225.389.1010 office225.389.1079 facsimile225.205.0090mobileUnder Development telepathy635 Main Street  Studio 3Baton Rouge, Louisiana 70801 stafford@covalentlogic.comwww.covalentlogic.com

40. 37 - Use Both Sides • When offset printing, it doesn’t cost double. • When crash printing, saves money on paper!

41. 38 – (in)formal Advisory Council At least one person from each group: • Outside your industry • Inside your organization • Someone who answers the phone • Outside your organization, but inside the industry • Out of market, inside the industry

42. 39 - Marketingprofs

43. 40 - Custom T-Shirts • Make a shirt that people *want* to wear. • Clever, fun, creative message • High-quality (100% cotton, thick) • With pocket

44. 41 - Rewrite your boilerplate • What you do, who you do it for, and why you do it. • Include a recent award, and update quarterly. • Avoid industry jargon that the general public will not understand. • Include your Web address

45. 42 - Custom Holiday Cards

46. 43 - Rewrite the leader’s bio • Use simple English words and expression. • Convey a sense of personality in the bio • Get people interested in the company because they feel something about the leader. Tell a story, don’t report facts. Like any narrative, there should be a focused theme to the narrative bio, and links between the job history.

47. Use Your Web Site Better

48. 44 - Video/Audio

49. 45 - En Espanol

50. 46 – AddThis.com