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Exploring E-Commerce: Types, Strategies, and Marketing Tips

This presentation highlights key types of e-commerce, focusing on B2B, C2C, C2B, and B2C models, with real-world cases from platforms like eBay and staples.com. It emphasizes the importance of understanding your business and maintaining relationships with customers, along with secure transaction methods. Additionally, it covers effective e-commerce marketing strategies, including search engine optimization, online ads, viral marketing, and affiliate programs. The presentation also incorporates Porter’s Five Forces framework to analyze market competition and buyer dynamics.

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Exploring E-Commerce: Types, Strategies, and Marketing Tips

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Presentation Transcript

  1. MIS 1006 PPT E-Commerce Highlights

  2. Types of E-Commerce • B2B (Business to Business) • C2C (Consumer to Consumer) • Case: E-Bay • C2B (Consumer to Business) • B2C (Business to Consumer) • Most Common • Case: staples.com

  3. E-Commerce Tips • Understand your business, products, and services. • Maintain relationships with new customers. • Send money securely and quickly.

  4. E-Commerce Marketing • Search Engines • Online Ads • Viral Marketing (get customers by allowing free samples) • Affiliate Programs • B2B Marketing: Larger Deals = More personal approach.

  5. Porter’s Five Forces • Buyer power • Supplier power • Threat of substitute products and services • Threat of new entrants • Rivalry among existing competitors

  6. MIS 1006 PPT Kevin W. Moran Homepage

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