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At SCHIPUL, we prioritize relationships over technology, believing that effective web marketing stems from human connections. With a focus on listening, participation, and friendship, we adapt to the evolving landscape of information sharing. Today's audience seeks trust and engagement, challenging traditional journalism. By leveraging innovative online tools and communities, we empower brands to connect with their audiences meaningfully. Join us as we explore the dynamics of citizen media, social networking, and the value of authentic interactions in the digital age.
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We Don’t Really Like Computers SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
We Like People http://www.youtube.com/watch?v=hYAI9AXURos&mode=related&search= • Listen • Participate • Make Friends SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
ListenChanges In Receiving Information SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Readers no longer trust the journalism profession -- 75 percent of adult readers say journalists are not trustworthy. http://www.thinkandask.com/news/becomeareporter.html SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Blog http://www.blogmaverick.com/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Online news takes center stage as a news source for 40% of broadband users—those who are most heavily engaged with the internet. http://www.pewinternet.org/pdfs/PIP_News.and.Broadband.pdf SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
8% keep a blog39% read blogs http://www.sifry.com/alerts/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Citizen Media Project http://citmedia.org/blog/2006/06/23/student-journalists-major-league-project SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Houston News Blogs? http://www.outside.in SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
CIA / Feds using MediaWiki http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/11/01/MNGMIM3K471.DTL SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
How Do You Listen? SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
RSS, RSS 2.0, ATOM, XML SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Using Aggregated Content SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
2. ParticipateJoin the Online Community SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Skype = 136 million usersVonage = 1.8 million users SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Flickr http://www.flickr.com/photos/rebba/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Flickr http://www.flickr.com/photos/friends/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Social Networking - MySpace is #1 With the week ending July 8, 2006 market share figure of 4.5% of all the US Internet visits, myspace.com has achieved a 4300% increase in visits over two years and 132% increase in visits since the same time last year.http://weblogs.hitwise.com/bill-tancer/2006/07/myspace_moves_into_1_position.html SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
PRODUCT (RED) SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
The Power Hitwise data show that the (PRODUCT) Red website experienced a 70-fold increase in market share after a receiving emails in myspace.http://weblogs.hitwise.com/heather-hopkins/2006/10/project_red_brands_get_boost_f.html SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Targeting Generation Y?Meet them where they are. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
$1.65 Billion SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
3. Make FriendsForm Relationships that are Symbiotic SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Regiftable – PR and Web http://www.regiftable.com/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Whirlpool Google Mashup http://sketchup.google.com/3dwarehouse/bpm.html SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Nikon Stunning Gallery http://nikonstunninggallery.com/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Bonners Christmas Wonderland http://christmas.bronners.com/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
We Like People • Listen – Understanding PR • Participate – Experts in PR • Make Friends – Social PR SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com