LOGO and TAGLINE
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LOGO and TAGLINE. Entrepreneurship Project #3. LOGO. A name, symbol, or trademark designed for easy recognition. Text only or text and graphics Projects company’s intended image Used on every document produced by the business. Logo Design. Project company image Simple Unique
LOGO and TAGLINE
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LOGO and TAGLINE Entrepreneurship Project #3
LOGO • A name, symbol, or trademark designed for easy recognition. • Text only or text and graphics • Projects company’s intended image • Used on every document produced by the business.
Logo Design • Project company image • Simple • Unique • Easily recognized • Different from competitors
What is a TAGLINE? • Repeated phrase or selection of words • Instant recognition of product (line)
TAGLINE Design • Short – to the point • 4 -6 words • Conveys company’s message • Consistent design • Easy to remember by customers