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Global Reach, Local Expertise

In an increasingly interconnected world, companies must recognize the importance of global public relations. With over 150 million internet users and significant international e-commerce growth, businesses must cultivate a brand that resonates globally while remaining sensitive to local cultures. IPREX, with its 57 partners and diverse expertise in various sectors, offers vital support for navigating this landscape. This presentation, led by Mike Swenson, emphasizes the need for consistent communication while acknowledging cultural uniqueness, enabling companies to compete effectively on a global stage.

july
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Global Reach, Local Expertise

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Presentation Transcript

  1. Global Reach, Local Expertise Presented by: Mike Swenson President, IPREX

  2. Why Global PR? • Global business a reality • All U.S. businesses will be affected • Brand must be unique, multicultural • International assignments are inevitable

  3. The Internet as Great Leveler • 150 million Internet users • 35% growth in 1999 • North America lost majority share in March • Rest of world growing faster • Worldwide e-commerce close to $100 billion • 75% of world’s Web sites in English

  4. The Geographics of Information Diffusion • By nature, the Internet is global. • Information from a little village in Aruba can be used in India. • All information on Net can re-emerge anywhere in world.

  5. Global Message Uniformity • Messages globally communicated • Consistent image needed….however: • Messages must be sensitive to local cultures • Global brands can be bland - sacrificing local relevance for global uniformity can be dangerous

  6. Purpose of a Global Corporation • Compete with global firms • Form a partnership that draws on uniqueness of individual firms • Open doors for independent firms

  7. IPREX • Founded in 1983 • 57 partners • 62 offices • 700 staff • 800 clients • $80 million billings

  8. IPREX • One of three global partnerships • WorldCom • Pinnacle • Culture: Entrepreneurial with a passion for quality service • Corporation, not a network

  9. North America South America Buenos Aires Colombia Montevideo Sao Paulo Europe Brussels Copenhagen Dublin Dusseldorf Helsinki London Madrid Oslo Paris Rotterdam Rome Vienna Asia/PacificBombay Hong Kong Brisbane Tokyo SingaporeBombay Auckland Sydney IPREX Members

  10. IPREX Expertise • Consumer • Non-Profit • Technology • Government • Health & Medical • Crisis Management • Business to Business • Energy & Environment • Investor Relations

  11. IPREX Partial List of Over 800 Clients

  12. How IPREX Works • Executive Committee • Meetings • How fees are handled • How it works for clients (seamlessly)

  13. IPREX Benefits • Resource for information • Partnering with other firms on projects • Positions each independent firm as a global firm • Evaluation among peer firms

  14. Future • Strategic Planning • “If you don’t know where you’re going, any road will get you there.” - Ancient Proverb from the Koran • Membership • One year left …

  15. Global Reach, Local Expertise

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