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NAVICP Mart Program Overview: User Engagement, Product Reviews, and Upcoming Activities

This summary details the NAVICP Mart Program's user base growth and marketing efforts. Currently, there are 37,801 registered users, with over 3,000 new users added monthly. The website receives 20,000 visitors and 200,000 page views per month, featuring product reviews on 89 NAVICP products across 33 categories. Key marketing activities include participation in major trade shows, direct mail campaigns, and an opt-in user newsletter. The summary also covers upcoming events, integration with DoD systems, and new training materials available for users.

june
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NAVICP Mart Program Overview: User Engagement, Product Reviews, and Upcoming Activities

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  1. NAVICPmartProgram Review

  2. User Base • Marketing Summary • Website Traffic • Product Review • Training & Support • Business Summary • Upcoming

  3. User Base Activity • Campaigns Began October 2001 • 37,801 Current Registered Users • 3,000+ Added per Month • 4,300 Qualified GPETE Purchasers • 500 Added per Month

  4. Top Registered User Groups

  5. Marketing Activities • 4 Major Trade Shows • 8 Base Visits • 15 Direct Mail Campaigns • Online Catalog Requests • Monthly User Newsletter (Opt In Only)

  6. Website Activity • 20,000 Monthly Visitors • 200,000 Monthly Page Views • 14 Pages Viewed Per Unique Visitor • Top Pages Include • Archive Specs • Training Data • “Best Value” Comparisons • Catalog

  7. Top Visitors (By Server)

  8. Most Active Organizations

  9. Top Search Keywords

  10. Product Review • 89 NAVICP Products • 33 Categories • 29 Manufacturers • New Category Additions • Pressure Calibration • Network Test

  11. New Training & Support Page

  12. Training & Support • NSN/SCAT Cross Reference • Training Notes, Courses • Model Precedence/Supercedence Tables • Obsolete Products Support (Parts/Assemblies) • Commercial User/Service Manuals

  13. NSN Lookup

  14. SCAT Lookup 4314

  15. Model Lookup Agilent 34401A

  16. Description Lookup Oscilloscope

  17. Training Notes Fluke 199C/AN

  18. Manual Search Fluke

  19. Manual Search Fluke 8500A

  20. Business Summary • Ordering Method • 53% Purchase/Credit Card • 44% Purchase/Project Order • 3% MILSTRIP • Customer Breakdown • 60% Military • 40% Government

  21. Upcoming Events • GSA Contract for all Non-NAVICP Products • Replacement Parts/Assemblies • Integration with DoD EMALL • Integration with NAVSUP OneTouch System • Online Calibration Procedures • Reconditioned Products Initiative • Life Cycle Support for ATE

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