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Enhancing Community Engagement Through Storytelling: The MLMT Initiative

The "My Life, My Town" (MLMT) Capstone project of Fall 2012 explores community narratives to foster deeper connections and engagement. Led by Erin Dismeier and Emily Kaiser, the project utilizes quantitative and qualitative research methods, including Google Analytics and focus groups, to gauge impact and refine strategies. Recommendations include integrating 'Shootback' into the website, frequent blogging, and creating interactive maps to familiarize users with Missouri geography. This initiative aims to promote local stories and events while developing a statewide outreach plan for future projects.

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Enhancing Community Engagement Through Storytelling: The MLMT Initiative

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  1. My Life, My Town Capstone Fall 2012 Erin Dismeier & Emily Kaiser

  2. Our Stories • Emily • Alashya Jefferson (Hallsville) • Photographer: Yi-Chin Lee • Erin • Jared Thomassen(Ashland) • Photographer: Naveen Mahadevan

  3. Other Contributions • Promotion • Social Media Accounts • Different Outlets (Rupri, Listserves, Vox, etc.) • Future of the “Shootback” • Redefine Shootback and format

  4. Quantitative Research

  5. Quantitative Research

  6. Quantitative Research • Google Analytics • Most people who go to the MLMT website are unique visitors • No continuous update of content • Impacts social media

  7. Qualitative Research • Focus Group • Convenience sampling: university students brought to RJI • Humanizes our data • Suggestions • Incorporate shootback into website • Weekly 4-H blogging • Minor rearrangements • Interactive map • Helps those not familiar with Missouri geography • More content about the town

  8. Qualitative Research • In-depth interview with Scott Pham • Promotes the event and stories close to their release • Design an ad to be placed on collaborators websites

  9. Looking Forward • Future capstones • Promotional and development team • Help spread project statewide • Shootback coordinators • Work with 4-H

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