Businesses understand the importance of branded communications … but have neglected to brand one of the most visible and prevalent 1-to-1 communications tools in business today… Email
LetterMark email applies important branding disciplines to the millions of emails sent annually • Strengthens communications programs • Promotes company identity / awareness • Stimulates internal & external cross-selling • Increases Website ROI by directing traffic to relevant web pages • Provides Active Information versus Inert Data
Web Visits +31.1% Unique Visits +27.3% V-card downloads (5 months) = 2,078 Case Study Metrics
Outlook Previewer LetterMark Data Center Email & Template Flow Sender Recipient email text Internet LetterMark template
LetterMark – User Experience Compose email as normal.
LetterMark – User Experience When the user hits “send,” a preview window appears that shows the text they have written on their “default” LetterMark template. They can hit “send” and the message will go out as shown.
LetterMark – User Experience Or, the user can click on the drop-down menu in the preview window and select another template from the menu. This menu is maintained by the user’s LetterMark™ system administrator.
LetterMark – User Experience The newly selected template appears immediately.
LetterMark – User Experience Users can also choose “LetterMark™ Off” if they want to send a message with no LetterMark template, such as for a personal email.
Off-Line Behavior Recipient on-line: Recipient off-line:
http://188.8.131.52/lm20beta/lhead/technology.gif Larry, Just wanted to confirm our meeting for tomorrow at 10am. Thanks, Jane http://184.108.40.206/lm20beta/card/XXXX.gif Plain-Text Clients RIM 857/957
Centralized Management • TemplateDesign • Update Contact Information • Tracking & reporting LetterMark - System Intelligence
Security & Privacy FullSeven collects less info than an ISP • Collects aggregate metrics only • No mechanism to identify recipients • No threat of virus • Does not transport or re-route email • Does not use attachments • Does not use scripts • Does not require changes to firewall
Implementation • Signed “Program License Agreement” • Complete initial template design(s) • Assemble user information • Email addresses (minimum requirement) • Pre-load CSV file with full contact information • Install • Email to each user: 10 minute install • Network install (Ghost, SMS, WinInstall, etc.)
Benefit Summary - Marketing • Branded communications • professional image • Contact information • V-card • Bios • Office location • Web visits (+30%) • Primary web pages • Direct links to specifics pages • Web update panels: publications, events • Tracking & reporting
Benefit Summary - IT • Light e-mail • Works with current infrastructure • No re-routing of email • No new hardware • Secure • Simple implementation • Tracking & reporting
LetterMark™ System Includes Client Software Secure Hosting LetterMark.net New Releases Customer Support