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Explore the dynamics of resistance and commitment during strategic change initiatives. Learn about empirical research, behavioral support, and nonlinear models in driving change. Discover the connection between resistance and commitment, and the importance of proper evaluation tools throughout the change process.
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Revisiting the resistance-commitment paradigm Ron Koller (ChangeStudy.com) Consultant & ABD from Capella U
Current Change Evaluation Tools Before the Change During the Change After the Change Readiness Assessment Compliance Audit
Managers Like Simple For a strategic change, my people will either … Resist or Commit
Empirical Research Behavioral Support for Change Scale Herscovitch & Meyer (2002)
Confession Time Can’t survive without a 2 x 2 model
Questioning Linearity Minimize Resistance (right?)
Commitment as Nonlinear Morin et al. (2013)
Questioning Value Lens Bovey & Hede (2001)
Inquiry Questions • Are R2C and C2C separate or integrated? • Will a nonlinear model fit an integrated R2C-C2C concept? • Can we examine with a lesser value lens?
Research As The Driver Positive Deviance Divergence Ownership Restraint Resistance Resistance Commitment Commitment Aggressive Passive Obedience Over- commitment
Empirical-Theory If I can’t test the theory I’m describing, then all I’ve really done is a nice literature review. -- Megan Gerhardt (paraphrasing) on JLOS submissions
Quantify (less values lens) “Quantitative research involves looking at amounts, or quantities, of one or more variables of interest” Counting Leedy & Ormrod(2010), p. 94
What Can You Count? Objective Measures (high-low) Subjective Measures (good-bad)
Questions • Are R2C and C2C separate or integrated? • Will a nonlinear model fit an integrated R2C-C2C concept? • Can we examine with a lesser value lens?
Non-evaluative constructs Energy Compliance To what degree are you complying with the standard? Longer-term (v. Cialdinis-t) Encompasses constructive and destructive deviance (Jetten, 2013; Pratt, 2013) High Low High Low How much energy do you have for this change? (intensity/magnitude) Optimize versus maximize Researchers: Bruch et al. (2013), Welbourne et al.
Implementation Snapshots NOT Actual Data Hypothesis illustration
And lastly … • Looking for 1 organization (500+) implementing a strategic change in the fall of ‘13 or Jan of ‘14 to run the 19 question valid assessment for the dissertation (all but IRB stamped). • Looking for multiple organizations to participate in the development of the energy and compliance scales. • Please email your thoughts/feedback to me at Ron@ChangeStudy.com or see more information at www.ChangeStudy.com.
Binary Lens Breathing in Breathing out Choose one!