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This detailed business plan outline provides key sections necessary for a successful business venture, covering executive summary, company description, industry analysis, target market, competition, operations, management, long-term goals, financials, and supporting documents.
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BUSINESS AND ENTREPRENEURIAL PRICIPLES BUSINESS PLAN OUTLINE
Executive Summary • A. Convince the reader that business concepts sound and has reasonable chance of success. • B. Summary is effectively written.
COMPANY DESCRIPTION • A. Legal form of business • B. Effective date of business • C. Company mission statement / vision • D. Company location • E. Immediate development goals
INDUSTRY ANALYSIS • A. Description of industry ( size , growth rate , history ) • B. Trends and opportunities within the industry.
TARGET MARKET • A. Profile • B. Needs
COMPETITION • A. Key competitors identified • B. Analysis of competitors’ strenghts and weaknesses • C. Potential future competitors
OPERATIONS • A. Business facility described • Workforce defined • C. Technology
MANAGEMENT AND ORGANIZATION • A. Key employees • B. Recruitment plan • C. Compensation and incentives
LONG TERM GOALS • A. Goals identified • B. Means for achieving the goals identified
FINANCIALS • A. Type of accounting system • B. Financial projections
SUPPORTING DOCUMENTS • A. Licenses • B. Advertising • C. Letters