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Motivating Non-Pro Users for Tech Advancement

Explore ways to motivate non-professional users with low computer skills to transition towards using more sophisticated tools. Learn methods like contextual inquiry, prototyping, and social software to engage and empower these users in the tech realm.

kadeem-chase
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Motivating Non-Pro Users for Tech Advancement

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Presentation Transcript

  1. Who is non-pro user? • certain experience and skill-set • not necessarily computer-related • tied to the medium • computer skills play a role, but maybe they shouldn’t

  2. Who is non-pro user? • how to characterize? • do it for a living? • lack domain skills?

  3. Who is non-pro user?

  4. Motivation • push non-pro users to semi-pro users? • how to motivate? • how to facilitate this migration?

  5. Role of Tech? • non-pro users: don’t really care • just want an “easy” to use tool • maybe move to more sophisticated tools • “shortest path approach” • pro, semi-pro: want to create better content, but perhaps also interested in latest and most sophisticated tools

  6. Our role for non-pro users • non pro users: low domain knowledge, low computer knowledge • our role: provide motivation • provide more computer knowledge by improving interaction

  7. Methods • contextual inquiry, prototyping, user studies • social software, online blogging, offline dairies • need to encourage elderly people to contribute to online • young people post comments without asking

  8. Methods • web-apps: 80 registered users, only 10 active • public vs. private? • use social software to evaluate concepts or brainstorming • bring more tools to focus specific ideas • use lead users to develop ideas, and feed ideas back to non-pros

  9. Methods • use lead users: more domain knowledge, more computer knowledge • online methods are a good way to reach these people • user lead users to generate ideas • need to complement with traditional methods of observation and evaluation for non-pros

  10. Methods • online tools - use through the whole process • quick, continuous feedback • users communicate with each other • users/participants communicate with researchers/developers/designers • social software builds community, brings researchers closer to users

  11. Methods • all users introduce themselves to each other • how to balance communication between researchers and users, or within researchers, or within users

  12. How to motivate users? • how to keep users interested throughout the entire design process? • some users don’t need motivation • e.g., forums for tech support • reward system? peer-to-peer evaluation? • quick feedback

  13. online vs. offline • online: no direct interaction, more difficult to capture the environment • online: amount of participants can be higher, more spread possible geographically • online: non-pro users difficult to reach or even impossible

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