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48 th Edition ITB Berlin Partner country- Mexico Wednesday, 05 March – Sunday 09 March 2014

48 th Edition ITB Berlin Partner country- Mexico Wednesday, 05 March – Sunday 09 March 2014 Conference: Wednesday, 05 March - Saturday 08 March 2014. What is it?. ITB Berlin: World’s Leading Travel Trade Show

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48 th Edition ITB Berlin Partner country- Mexico Wednesday, 05 March – Sunday 09 March 2014

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  1. 48thEdition ITB Berlin • Partner country- Mexico • Wednesday, 05 March – Sunday 09 March 2014 • Conference: • Wednesday, 05 March - Saturday 08 March 2014

  2. What is it? • ITB Berlin: World’s Leading Travel Trade Show • “It is the key place to learn about new trends, market developments, and to deepen existing business relations”. • THE B2B-Platform for trade visitors • 170,000 visitors • 113,000 trade visitors • 11,000 represented companies • 180 countries • “ITB Berlin Convention provides unique opportunities to benefit from the leading think tank of the global tourism industry.”

  3. Some hot topics for 2014 • Main focus: diversity • UNTWO: trafficking, facilitating visa regulations of Silk Road countries, child protection •  LGBT • Inspiration for social responsibility and the next travel adventure • Valuable tips for beginning a career in tourism • Travel Technology • Asians & OTA’s • Major current affair topics

  4. ITBInnovators • Innovative examples • Smart Ski Goggles • Oculus Rift computerised glasses  •  pi Touch presentation tool • Keynote speech on ’The world in 2025 – a journey into the future’  • Live multimedia show • showcases 100 tourism trends

  5. Facts and Challenges • Travel & Tourism • 258 million jobs globally • At US$6 trillion (9.1% of GDP) • larger than the automotive industry at 8% GDP • just smaller than banking at 11%. • Key challenge in the industry • stimulate jobs and investment, • eliminating barriers to travel such as visa restrictions, taxation, and outmoded infrastructure systems.

  6. Sources and links • Preview of the convention 2014 http://www.youtube.com/watch?v=aOfa-otJFtQ • Live broadcasting link http://www.techcast.com/events/itb/en/ Other sources: • http://www.itb-kongress.de/en/AboutITBBerlinConvention/ • http://www.itb-berlin.de/en/AboutITBBerlin/ITBAtAGlance/

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