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Unlocking Innovation Through Diverse Community Perspectives

To drive game-changing innovations, brands should leverage the diverse perspectives found in mixed communities. Consider a sports media company that combines its loyalists across different age demographics or a luxury car brand collaborating with a high-end hotel chain. These groups share common interests that foster connection, yet their differing viewpoints can yield unexpected insights. By crowdsourcing ideas from varied communities, brands can unlock innovative solutions and enhance their offerings, leading to breakthrough results in their industries.

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Unlocking Innovation Through Diverse Community Perspectives

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  1. When you’re in search of game-changing innovations, it’s smart to tap the variety of perspectives in your crowd. Imagine a sports media company combining two groups of its brand loyalists representing wildly different age ranges. Then imagine a luxury car brand merging communities with a high-end hotel chain. In both cases, the communities have enough in common to facilitate discussion and community but the diversity of perspective offers brands the prospect of unexpected insights.

  2. Crowdsourcing within mixed communities When you’re in search of game-changing innovations, it’s smart to tap the variety of perspectives in your crowd. Imagine a sports media company combining two groups of its brand loyalists representing wildly different age ranges. Then imagine a luxury car brand merging communities with a high-end hotel chain. In both cases, the communities have enough in common to facilitate discussion and community but the diversity of perspective offers brands the prospect of unexpected insights.

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