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ISPAT Web Portal

The Republic of Turkey Prime Ministry Investment Support and Promotion Agency. ISPAT Web Portal. Progress: www.invest.gov.tr. Launched in September 2007 to give international investors a definitive online guide on Turkey’s investment environment

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ISPAT Web Portal

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  1. The Republic of Turkey Prime Ministry Investment Support and Promotion Agency ISPAT Web Portal

  2. Progress: www.invest.gov.tr • Launched in September 2007 to give international investors a definitive online guide on Turkey’s investment environment • Gone through comprehensive revisions and restructuring processes to improve visitor experience with a special focus on «core sector information» and «interactive tools» • Became the highest rated IPA website in the entire ECA region (Europe and Central Asia, excluding high-income OECD countries) and the 7thin the world according to «Global Investment Promotion Best Practices 2012»

  3. Core Functionalities

  4. Web Technologies • Web 2.0 technologies such as Ajax, JavaScript, ECMAScript, jQuery, JSON, RSS • Microsoft SharePoint - dynamic content management • Google Maps API & Interactive Google Maps Implementation • Dynamic PDF generation from content • Cross-browser compatibility • Mobile compatibility

  5. Target Audience • Global investors, businessmen, senior executives, CEOs looking for investment opportunities • Multinational corporations in various fields • Governmental institutions and global organizations with activities related to international investments • All internet users seeking information about Turkey’s investment environment

  6. Primary Objectives • To provide visitors with information about Turkey’s investment climate • To guide prospective investors in setting up their operations in Turkey • To offer a platform that allows for comparisons between Turkey’s competitors

  7. Data Collection

  8. Inhouse Workflow Web Editors; • Present site visitors with clear, easily-understandable texts, graphics and other online materials • Work in coordination with theAgency staff and other providers to supply accurate and up-to-date content • Manage and maintain the functionality of all site sections and modules • Keep up with the latest developments in internet and web technologies for further improving the portal performance and visitor experience • Coordinate any outsourced services such as translation tasks; keep in touch with software/hardware solution providers

  9. Homepage Immediately recognizable, well-organized, easy to read, and designed in a web-friendly scanning format

  10. 12 Languages Serving the majority of the site visitors in their native languages

  11. 10 Reasons to Invest in Turkey Summarizing why the country is a good match for investments

  12. Investment Guide Combined use of graphics, texts, maps, apps and images, providing detailed information about Turkey’s investment climate

  13. Interactive Map Statistical and to-the-point data in markers & layers representing Turkey’s population, regional attributes, as well as key locations such as airports, ports , OIZs etc.

  14. Interactive Map

  15. Benchmark Turkey Information and statistics, including data on doing business, economy, demography, infrastructure, labor force, etc., allowing investors to compare Turkey with various countries

  16. Benchmark Turkey

  17. Benchmark Turkey

  18. Sectors Substantive, sector-specific information such as key strengths, case studies, comparative data with downloadable reports, along with key facts that are of utmost interest to investors

  19. Sector Reports Downloadable reports of Turkey’s key sectors that offer high growth potential for foreign investors

  20. News Daily news articles from various media sources on Turkey’s business and investment environment for foreign readers

  21. Success Stories Case studies and testimonials of companies that have already successfully invested in Turkey, quoting corporate executives, underlining the advantages of Turkey’s location and ISPAT’s service excellence

  22. Success Stories

  23. Investment Process Wizard Sector-specific and step-by-step guidelines to assist investors in establishing a business in Turkey

  24. Press Releases ISPAT’s activities and completed investment projects as shared with the press

  25. Links Links to govermental institutions, various industry bodies and business associations in Turkey to build traffic and increase PageRank, thus getting indexed by search engines

  26. Contact Us Contact details of ISPAT’s global network, enabling investors to contact the Agency officials about issues for which they need to get information, keeping track of all correspondences through CRM integration

  27. Inquiry Handlingand Follow-up Integration between contact forms and CRM software through “General Info Requests”

  28. Inquiry Handlingand Follow-up Process commencement upon the assignment of the “General Info Requests” to the relevant Agency officials by the CRM Admin; case resolution within 48 hours

  29. Search Engine Optimization Professional search engine optimization for better indexing and increased exposure that ensures top listings in search engines through the use of keywords

  30. Search Engine Optimization

  31. APPsfor Mobile Platforms Web portal content made accessible via mobile devices using popular mobile operatingsystems such as iOS and Android

  32. Social Media Social media platforms enabling us to "get the word out" to a larger audience of investors about what we do and how we can facilitate FDI www.twitter.com/investturkey www.facebook.com/investinturkeysocial

  33. Online Marketing Online marketing on the world’s leading biotechnology event website: 2013 BIO INTERNATIONAL CONVENTION

  34. THANK YOU for your attention

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