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Transforming Flood River Adventures: A Digital Success Case Study

Flood River Adventures, a thriving white-water rafting business, sought to enhance its operations through digital transformation. By transitioning from a paper-based system to a tech-driven management approach, they aimed to create an internet reservation system for travel agents and improve liability documentation. Intersections, Inc. developed a comprehensive database model addressing essential client needs, including equipment management, marketing, and safety tracking. This case study highlights how embracing technology can streamline operations and enable businesses to focus on delivering outstanding experiences.

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Transforming Flood River Adventures: A Digital Success Case Study

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  1. Splashing Success a DM case study by Intersections, Inc. Arlie Huffman, Database Administrator Jan McMulkin, Data Modeler Devery Rodgers, Data Architect Jade Tippett, Database Consultant

  2. Client Problem • Flood River Adventures is a locally successful white water rafting business specializing in expeditions. • Flood River Adventures would like to become more successful by introducing the following business strategies: • moving from a paper-and-pencil system of operations to a technology-based management system • creating an internet reservations system accessible by travel agents and • providing a more effective system for documenting possible liabilities Oracle Institute 2003

  3. Company Solution • Intersections, Inc. has created a database model that provides for the following client needs: • Equipment and Planning • Including equipment logs and employee preparation • Marketing • Including reservations, clients and history • Safety • Including the tracking of the client and tracking of possible liabilities click hereDatabase Modelclick here Oracle Institute 2003

  4. So you can enjoy what you do best… • As rafting allows you to escape the pressures of life and involves you in exciting memories, so Intersections, Inc. will help you manage your business so you can enjoy your life. • Enabling Intersections, Inc. to build this database for you will meet your needs today and in the future. Oracle Institute 2003

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