1 / 11

MEMBERS

MEMBERS. KEVIN QUEEN BRANNON PATTERSON MATT SCHWEERS KATY HUNT CHRIS MILLER. AAC. ATLANTA AUTOMOTIVE CLUB. MARKETING MIX. Four Marketing Activities Product Price Distribution Promotion. PRODUCT.

kalani
Télécharger la présentation

MEMBERS

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MEMBERS • KEVIN QUEEN • BRANNON PATTERSON • MATT SCHWEERS • KATY HUNT • CHRIS MILLER

  2. AAC ATLANTA AUTOMOTIVE CLUB

  3. MARKETING MIX • Four Marketing Activities • Product • Price • Distribution • Promotion

  4. PRODUCT • The AAC offers a convenient service that provides our members with hassle-free car maintenance and emergency roadside assistance.

  5. PRICE • Option 1: $100 Annually • Roadside Assistance & Towing • Four Oil Changes A Year • Option 2: $250 Annually • Option 1 & Auto Advisement • Tune-ups & Brake Service • Wheel Alignment & Tire Rotation

  6. DISTRIBUTION • Members must live or work in a thirty-mile radius of Atlanta; with service shops in: • Kennesaw • Norcross • Riverdale • Powder Springs

  7. PROMOTION • Advertising Includes • Newspaper & Television Ads • Magazines & Radio • Our Clients • Special Offers • Free Auto Detail With Every New Member Recommended

  8. DIFFERENTIALADVANTAGE • Convenience • Car Pick-Up & Drop-Off For Maintenance • Emergency Roadside Service • Hassle-Free Pricing & Billing

  9. BUSINESS-PERSONS Ages 27-55 Family Income Of $60,000+ Busy Schedules PEOPLE WITH: Lack Of Automotive Knowledge Family Responsibility TARGET MARKET

  10. MARKETING ENVIROMENT • COMPETITION • Service Shops • Legal & Regulatory • Special Insurance Policies • Politics • Mass Transit System

  11. CONCLUSION • We feel that the AAC provides something that is not offered anywhere else. • Our focus has and always will be convenience for our members. • We have enjoyed serving the Atlanta area for the last fifteen years and plan to continue and grow for the future.

More Related