1 / 18

Online Recruitment Advertising Emerging Products

Online Recruitment Advertising Emerging Products. It’s a “Virtual World” New Ideas Product Overview Summary. What our “Virtual World” looks like…. Diverse Connected Voyeuristic? Vast Global Another life?. Coventry University, UK. New Ideas. Social Networking Blogs

kalea
Télécharger la présentation

Online Recruitment Advertising Emerging Products

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Online Recruitment Advertising Emerging Products

  2. It’s a “Virtual World” • New Ideas • Product Overview • Summary

  3. What our “Virtual World” looks like… • Diverse • Connected • Voyeuristic? • Vast • Global • Another life?

  4. Coventry University, UK

  5. New Ideas • Social Networking • Blogs • Lifestyle & Retail • Mobile • Rich Media • Podcast/Vodcast

  6. New Ideas • Social Networking • Blogs • Lifestyle & Retail • Mobile • Rich Media • Podcast/Vodcast Blog = Short for “Weblog”, an online diary or comments in chronological order.

  7. New Ideas • Social Networking • Blogs • Lifestyle & Retail • Mobile • Rich Media • Podcast/Vodcast

  8. New Ideas • Social Networking • Blogs • Lifestyle & Retail • Mobile • Rich Media • Podcast/Vodcast

  9. New Ideas • Social Networking • Blogs • Lifestyle & Retail • Mobile • Rich Media • Podcast/Vodcast

  10. New Ideas • Social Networking • Blogs • Lifestyle & Retail • Mobile • Rich Media • Podcast/Vodcast

  11. A popular idea…. • Behavioural Targeting • Search terms entered • Registered information • Editorial content viewed • Ads clicked on • Channels or micro sites visited

  12. Behavioural Targeting • Case Study Cross referenced “.ac.uk” and EducationGuardian visitors • Total users: 60,000 • Snapshot: 20,000 • 31 relevant click enquiries • £32 per enquiry TimesOnline “Alphamummy” Blog • Total page impressions: 30,000 • 79 relevant click enquiries • £15 per enquiry

  13. Product Overview

  14. Product Overview Banners Buttons Targeted Emails

  15. Summary • Online recruitment is: • Vast • Over 4000 recruitment sites • 31 million people online in the UK • 12.5 million in the UK searching for jobs • Fragmented • The average user looks at 5 sites when searching for a job • Don’t get left behind, we can help to make your money work smarter

More Related