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Online Advertising

neeha avatar
neeha
11 diapositives · 3.2K Views · Mar 28, 2016

Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.

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Online Advertising
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  1. -Is a form of promotion that uses the Internet and World Wide Web marketing messages to attract customers. ONLINE ADVERTISING

  2. EXAMPLE OF ONLINE ADVERTISING >Contextual ads>banner ads>blogs>rich media ads>social network advertising>Interstitial ads>online classified advertising>advertising networks>e-mail marketing>e-mail spam

  3. HISTORY 1994- Pay-per-click keyboard advertising debuts at GoTo.com 1998- HotWired is the site to sell banner ads in large quantities to corporate advertisers. 2000- Google rolls out AdWords, a pay-per-click service.

  4. 2001- Pop-up ads fill users screens.2005- video ads bring $121 million- just over 1% of online ad revenue.2007- Facebook debuts its advertising system, including beacon.

  5. 2009- Companies such as Lotame begin to experiment with engagement as the new ad unit an social networks.Today, it is one of the essentials of a successful business, a media platform that allows interaction with customers.

  6. ADVANTAGESLarger Target audience- post an ad on the internet, and you have the internet embracing your service with arms wide open.Easy to keep a Track of- it isn’t that easy track and measure the advertising figures in case of offline marketing.

  7. Better information- Advertiser has the capability of conveying more details with regards to the product he is selling, at a very low cost.Faster than Other mediums- Start sending out your ads the moment you sign up for the campaign, unlike other sources of advertising.

  8. Lets Consumers decide- It lets consumers or viewers to decide whether to view the advertisement at all or not.

  9. DISADVANTAGES>Many advertisement are seen spam and there are blockers to protect against the ads.>Many websites have ads, so customers experience advertising fatigue or blidness and may not see the ad.

  10. >Websites lack the first- hand experience that a store offers, which can lead to high returns on sales stemming from online advertising.>Spring up from the expense, and often low return, of online ads.

  11. By:Nobleza,Jessa KrisOrbita,RemiePadua,DonabelRosales,Carol Mae