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Integrated Online Advertising

Discover the secrets to effective integrated online advertising with Peter Schumerth. This presentation covers essential strategies for identifying target audiences, setting objectives, crafting impactful messages, and managing budgets. Learn about various advertising channels including search engines, social media, and email marketing, and how to measure their effectiveness. Gain insights on navigating costs, ROI, and barriers to success in the digital landscape. Embrace innovative techniques and stay ahead in the advertising game. Let's make your marketing efforts great!

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Integrated Online Advertising

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  1. Integrated Online Advertising Peter Schumerth

  2. EMAIL: peter@conversantlife.com Facebook: http://www.facebook.com/pschumerth LinkedIn: http://www.linkedin.com/in/pschumerth Twitter: http://twitter.com/pschumerth iChat: pschumerth Download Presentation @ http://www.conversantlife.com/cccu contact me

  3. The GOOD, the BAD and the UGLY alternate titles

  4. Dazed And Confused alternate titles

  5. Braveheart alternate titles

  6. Embrace The Shift!! we all know right?

  7. Creation • Location • Recommendation outline

  8. Creation

  9. Identify the target audience • Create objectives • Develop a great message • Establish budgets • Select your marketing mix • Measure results • Manage the process Clarity, consistency and max impact creation

  10. Be Great!! big point #1

  11. Location

  12. location

  13. Search Engines • Banners • RSS feeds • eBlasts/direct mail • Social Media • Pre-roll Media • PR • Editorial Integration location

  14. COST: variable ROI: high MEASURE: high BARRIERS: low Note: most effective tool search engines

  15. COST: med ROI: low MEASURE: low BARRIERS: med Note: losing its effectiveness banners

  16. COST: med ROI: med MEASURE: low BARRIERS: high Note: emerging technology RSS

  17. COST: med ROI: med MEASURE: low BARRIERS: high Note: higher clicks per users eBlast/direct mail

  18. COST: high ROI: med MEASURE: low BARRIERS: med Note: get in the game pre-roll media (video/audio)

  19. COST: high ROI: high MEASURE: med BARRIERS: low Note: still good PR

  20. COST: low ROI: high MEASURE: low BARRIERS: low Note: stealth marketing editorial integration

  21. COST: low ROI: high MEASURE: low BARRIERS: low Note: hire young talent social media

  22. end of funnel

  23. Be Smart!! big point #2

  24. Recommendation

  25. Packages • Negotiate everything • Think mobile • Think video recommendation

  26. Thank you & Question? grill me

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