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Integrated Advertising Campaigns

Integrated Advertising Campaigns. ADV 425. Where does great advertising come from?. A very strong idea of what you want to accomplish. An advertising-based marketing plan. Chinese proverb. “Walking ten thousand miles is better than reading ten thousand books”. Real World?.

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Integrated Advertising Campaigns

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  1. Integrated Advertising Campaigns ADV 425

  2. Where does great advertising come from?

  3. A very strong idea of what you want to accomplish

  4. An advertising-based marketing plan

  5. Chinese proverb “Walking ten thousand miles is better than reading ten thousand books”

  6. Real World? • Idealistic—Avery • Realistic—Rothenberg • Stereotypical—Beaumont • You will live in all three!

  7. Starting Points • Target Audience Knowledge • Working Procedures • Writing Style • Graphics-Computer Skills • The Outline (Start with Avery)

  8. Bands of Brothers (and sisters)

  9. Less this…

  10. More this…

  11. Planning Points • Groups can fire people (unanimously) • That person works on their own (or gets another group to hire them—good luck)

  12. Accountability • Once the Situation Analysis is done, make people accountable for specific tasks • “When everyone is responsible, no one is responsible” • RASCI (or RSI)

  13. Situation?

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