1. Web 2.0 Understanding the scene – a 10,000 feet view by t.n.c.venkata rangan CMD, Vishwak Solutions Pvt. Ltd. MSDN Regional Director (Chennai)

2. Agenda • What is Web 2.0? • Business Landscape • Software as a Service • Demos

3. What is Web 2.0?

4. What is Web 2.0? • It is Second generation of services available on the Web that lets people collaborate and share information online • O'Reilly Media and MediaLive International popularized the term • Google is now seen as the torch bearer of the term by the media • From a technology perspective Web 2.0 uses AJAX, Mashups and RSS predominantly

5. What is AJAX? • Ajax is not a technology in itself • Shorthand for Asynchronous JavaScript and XML • The term was first used by Adaptive Path only in Feb 2005 • Removes the need to reload entire web page each time the user makes a change. Increase the web page's interactivity, speed, and usability. • XML is used as the format for transferring data between the server and client. XML files may be created dynamically by some form of server-side scripting • The Ajax technique uses a combination of: XHTML and CSS, JavaScript, XMLHttpRequest /IFrame object

6. Microsoft was pioneer in Ajax • Though hard to believe by public, in reality it all started with IE 3.0’s IFrame (and later by Netscape’s Layer) innovation to do asynchronous loading of content • Today’s AJAX core is based on Microsoft XMLHTTPRequest Object introduced in IE 5.0 • It was used and exploited by Outlook Web Access (OWA) in Exchange 2000 timeframe

7. Business Landscape on the new “Web” *All Data/Numbers quoted in this section are from Wikipedia.com & respective corporate websites

8. Google Adsense • Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website's content pages and earn money. • As of now, Microsoft doesn’t have a competing offering here, though there are tons of 3rd parties offering a similar model. Google has the early mover advantage here • Google has released sister products – Adsense for Feeds and Adsense for Search • For Quarter ended June 30, 2006 Google earned from Adsense (Partner Sites) US$997 Million or 41% of total Revenue • 42% of overall Google’s revenue came frrom outside USA

9. Google Adwords • Pay Per Click (PPC) Model • Google AdWords allows advertisers in Google’s network which includes Google’s own Property and Google Adsense Network. The overall Network reaches more than 80% of Internet users • It works on Vickrey Auction where by Advertisers bid for a slot • Advertiser get near real-time reporting and can control there spend for each day • It is believed to be powered by MySQL(Open Source) as backend • For Quarter ended June 30, 2006, Google made US$1.43 Billion or 58% of its total revenue from Google Sites

10. Microsoft Adcenter • Adcenter is Microsoft answer to Google Adwords • Prior to Adcenter, Advertisers had to use Overture (Yahoo!) for placing their ads in MSN Networks • Adcenter gives more control over Google Adwords in terms of targetting user demographics • MSN Network reaches to 2 out of 3 web users

11. Blogging • If you thought blogging was passive, free and voluntary think again • Commercial (so called) Blog sites • Netscape.com (new) owned by Weblogs, Inc. • Engadget.com owned by Weblogs, Inc. • Myspace.com

12. Weblogs, Inc • The company is owned by AOL and has more than 90 commercial blogs meaning blog sites which employ FTEs to prepare the content • Weblogs generated US$1 Million in revenue out of Google Adsense alone in 2005 • AOL bought Weblogs, Inc in Oct 2005 for US$25 Million • The CEO of Weblogs recently announced US$1000 per month for bloggers who submit more than 150 Stories/Items per month in any Social Bookmarking site

13. Social Networking Sites • Myspace.com • Fourth most popular English Website • 95 million members, with 500,000 new members each week • Bought by News Corp (Rupert Murdoch) for US$580 Million in June 2005 • Orkut.com • A Google Initiative • LinkedIn.com

14. Software as a Service

15. Software as a Service • Software as a Service (Saas) is a model of software delivery where the software company provides development, hosting, maintenance, daily technical operation, and support • SaaS can be for any market segment including home consumers, small business, medium and large business

16. SalesForce.com • SalesForce uses SaaS to deliver everything over the web, no install in client, platform independent • Only US$995 for five users for 1 year all inclusive. No additional CAPEX or OPEX

17. Windows Live • Windows Live is Microsoft’s version of Web 2.0 services offerings. • These will include Live Mail, Live Messenger, Live Favourites, Live Office Domains and more. • Watch out Microsoft for more to come from them…

18. Flash as a Platform - Flex • Adobe® Flex™ 2 is an application development solution for creating and delivering cross-platform rich Internet applications (RIAs) within the enterprise and across the web • Client environment just need Flash Runtime - which is available in over 90% of PCs. And works in IE, FireFox, Opera and others • Flash Runtime is less than 500KB-1MB in size if needs to be downloaded

19. Demos

20. Demos • Microsoft Live.com, Live Virtual Earth, Live Mail • Google Maps, GMail • SalesForce.com • Adobe Flex Examples • Nike TV

21. Thank You!