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Pulling Social Media into Your Web Maps

In this insightful discussion, Jeff Archer, a Senior Technical Engineer at Internet Media, explores the intersection of social media and web mapping. Highlighting the power of community and user interaction, he emphasizes creating engaging content that unites users while providing meaningful activities. As social media platforms evolve, understanding their impact on web maps is crucial. This session reflects on the dynamics of online ecosystems, trends from platforms like Twitter and Facebook, and the challenges of monetizing social media effectively.

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Pulling Social Media into Your Web Maps

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Presentation Transcript

  1. July 12, 2011 Pulling Social Media into Your Web Maps Jeff Archer – Senior Technical Engineer

  2. Internet Media • “I don’t have to control the conversation to benefit from their interest in my product. The key is to produce something that both pulls people together and gives them something to do.” • Henry Jenkins

  3. The Internet • Really only about 15 years old • We’re still figuring it out. • What does it mean for Social Media? • Social Media

  4. How does it affect my web maps? • “Internet Eco-Systems” or “The Electronic Herd” • Twitter trending topics • Facebook “Likes” • Viral Videos • Social and Professional networks • Facebook • LinkedIn • Can be focused around an event or a specific subject • A lot of cross-pollenation.

  5. Fun fact that may interest only me • Daniel Tosh has made a nice career out of this

  6. STOP!! Demo Time

  7. Internet Media • “I don’t have to control the conversation to benefit from their interest in my product. The key is to produce something that both pulls people together and gives them something to do.” • Henry Jenkins

  8. STOP!! Demo Time(If I still have time)

  9. Gotchas • Social Media is hard to monetize • Just look at Twitter • No such thing as a free lunch • “Enhance your calm”

  10. Thanks!! www.esri.com/sessionevals

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