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100 Years of Heroes

2007 T he Year of the Surf Lifesaver In recognition of 100 years of Surf Lifesaving, Prime Minister John Howard has proclaimed 2007 The Year of the Surf Lifesaver. 100 Years of Heroes. 2007 was declared the ‘Year of the Surf Lifesaver’ (YSL) by the Australian Government in March 2004

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100 Years of Heroes

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  1. 2007 The Year of the Surf Lifesaver In recognition of 100 years of Surf Lifesaving, Prime Minister John Howard has proclaimed 2007 The Year of the Surf Lifesaver 100 Years of Heroes

  2. 2007 was declared the ‘Year of the Surf Lifesaver’ (YSL) by the Australian Government in March 2004 First time this honour has been granted to a single organisation Recognises the contribution volunteer surf lifesavers have made to Australian beach culture An opportunity for SLSA to celebrate and further educate the Australian community WHAT IS YSL?

  3. 2007 Year of the Surf Lifesaver Tagline: ‘100 Years of Heroes’

  4. 2007 marks 100 years of Surf Life Saving in Australia YSL recognises and celebrates: SLSA’s contribution to Australian beach safety over 100 years SLSA’s 305 clubs and over 113,000 members across Australia over 500,000 people rescued 1.4 million volunteer patrol hours provided annually $1.4 billion in social and economic value each year WHY YSL?

  5. BRIEF HISTORY • 24/03/1907 – first appearance of surf belt and reel on Sydney beaches • 18/10/1907 – Surf Bathing Association of NSW (SBANSW) founded – with 7 clubs plus affiliated associations. This body later became SLSA • 2/1/1910 – first surf bronze medallions were issued • 1915 – first Association Titles, Bondi Beach • 1925 – WA State Centre formed • 1930 – QLD State Centre formed

  6. BRIEF HISTORY • 1932 – Australian Championships held on Bondi Beach to celebrate Harbour Bridge opening • 1935 – red and yellow flags introduced, although the colours were divided diagonally, not horizontally • 6/2/1938 – Black Sunday, Bondi Beach • 1939 – patrolling lifesavers ordered to wear red and yellow quartered caps • 1946 – Victorian State Centre formed

  7. BRIEF HISTORY • 1948 – Tasmanian State Centre formed • 1949 – NSW State Centre formed (as a separate entity to SLSAA) • 1952 – South Australian State Centre formed • 1952 – Holger-Nielson method of resuscitation replaced Shafer method • 1960 – Expired Air Resuscitation (EAR – otherwise known as ‘mouth-to-mouth’) adopted • 1966 – Iron man race held at Australian Championships for 1st time

  8. BRIEF HISTORY • 1960s – first IRB trials • 1973 – National Junior Association of Surf Lifesaving formed • 1973 - introduction of Helicopter rescue Service in Sydney (with team of 28 Surf Lifesavers) • 1/7/1980 – Females became eligible to become full members of SLSAA for first time • 2006 – 305 clubs, 110,000 members nation wide • 2007 – Year of the Surf Lifesaver

  9. 2007 - Year of the Surf Lifesaver Mission: “To engage the Australian community in recognising the contribution of surf lifesavers in the past, present and future and, to maintain the relevance and sustainability of Surf Life Saving.”

  10. KEY DRIVERS 1. AwarenessTo increase public knowledge of the historic role of surf lifesavers in the development of Australian culture and to promote awareness of Surf Life Saving’s key capabilities and challenges 2. Authority To consolidate our position as Australia’s leading water safety and rescue authority with all relevant stakeholders

  11. KEY DRIVERS 3. Surf Safety EducationTo ensure that all school children have access to basic surf safety tools by introducing surf safety education programs in all Australian primary schools 4. MembershipTo increase recruitment by extending an open invitation to all Australians to join the volunteer surf lifesaving community and to improve retention rates by creating a heightened sense of value within our current membership 5. Income Generation To create a financial legacy for the future of Surf Life Saving through fundraising, sponsorship and cause related marketing

  12. At a glance • Stamp Release • Coin Release • Fundraising activities • History book • Gala Dinners • Closing ceremony • State and local events • National Launch • NMA Travelling Exhibition • Australia Day celebrations • Ambassadors Program • Media Partnerships • Icon events

  13. YSL CELEBRATIONS Launch of history book ‘Between the Flags - 100 Summers of Australian Surf Lifesaving’

  14. YSL CELEBRATIONS Travelling exhibition ‘Between the Flags: 100 Years of Surf Lifesaving’ in partnership with the National Museum of Australia

  15. YSL CELEBRATIONS YSL Coin Launch in partnership with the Royal Australian Mint

  16. YSL INITIATIVES Introduction of a Surf’s Up, a cross-curricula resource, into all Australian Primary Schools

  17. MEDIA PROMOTIONS

  18. The Year of the Surf Lifesaver provides a unique opportunity to review our history, assess our present and plan our future. For more information visit www.ysl.slsa.com.au THE FUTURE

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