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Factors associated with Web site success

E-COMMERCE. Factors associated with Web site success. Specification of Web site success. Pre-sale s. 1. Online-sales. 2. 3. After-sales. Attractive, trustworthy, dependable, reliable and generates customer satisfaction. Theoretical framework. Information quality. 1.

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Factors associated with Web site success

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  1. E-COMMERCE Factors associated with Web site success

  2. Specification of Web site success Pre-sales 1 Online-sales 2 3 After-sales Attractive, trustworthy, dependable, reliable and generates customer satisfaction

  3. Theoretical framework Information quality 1 Learning capability 2 Playfulness 3 System quality 4 System use 5 Service quality 6

  4. Information quality • User satisfaction • Business profitability • Improved decision quality and performance • Perceived benefits of information systems • The level of system usage

  5. Learning capability • Customers' abilities to learn how to browse and to find relevant information on the Web

  6. Playfulness • Cultivating hedonic pleasure in site design • Including charming features to attract customers

  7. System quality • Security is the top concern of EC customers • Reliability: quick error recovery and ensure correct operation

  8. System use • Consumers’ confidence in EC transactions • Easy to use • Able to track Consumers’ on-line order status

  9. Service quality • Make it more challenging, management • Consider how to arrange and present customer service opportunities

  10. Research methodology • Involvingelectronic questionnaire survey of webmasters from Fortune 1000 companies

  11. Sampling procedure Your own footer

  12. Measurement of variables Your own footer

  13. Reliability of the measures • Using Cronbach'salpha

  14. Validity of the measure • Validity: measuring what is intended • Completeness: including all relevant variable items • Readability: making it unlikely that webmasters will misinterpret a particular question

  15. Data analysis and results

  16. Data analysis and results

  17. Hypothesis testing

  18. Factor analysis Your own footer

  19. Conclusions and managerial implications • Quality of information and service, • System use, • Playfulness, • System design quality

  20. Limitations • Data about Web site success was gathered from webmasters. They are not necessarily grounded in fact • Results cannot be generalized to all businesses

  21. THANK YOU!

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