Entrepreneurial Awareness History ■ Definition ■ Purpose ■ Process South Side Innovation Center A Project of the Whitman School of Management Syracuse University
SSIC • Founded 2006 – now @13,500 sf – 27 tenants – 300 clients – 1,000 people engaged with us in the community • We are grant-funded. Programs are WISE WBC; EAP; PRIME • Clients are from every demographic, but we focus also on minorities, disabled, poor, women • General philosophy is Inclusive Entrepreneurship, of which Entrepreneurial Awareness is the first step
History of EA / IE • Ported from Disability Community – Supported Work • Developed with Burton Blatt Institute for StartUP-NY • If we can use for jobs, why not for entrepreneurship? • If we can use for the individuals with disabilities, why not for non-disabled population?
Definition A process of gathering objective information that assists the person: • Identify strengths, limitations, interests, & supports • Compile information into a useful format & determine how/if business idea(s) could be successful for them • Based on life experiences, tests/ evaluations/ assessments
Purpose The information is used by the person to: • Make an informed decision about whether to pursue the business-- • Identify whether the original idea for the design of the business needs to be redesigned • Identify needed supports, & whether they can be accessed or if others will need to be identified/ developed
Methodology Identify “What works for me?” & "What Doesn't Work“ to get a clearer picture of business options... • What do I like to do? / What don't I like to do? • Who can help me with "less desirable" business tasks? (Family, Friends, Community) What skills and support do I need? (MS Office, HR, records, management, etc) • What sorts of bumps in the road might I encounter? • What do I want customers/clients to experience from my business? (Five Senses – what clients feel, hear, see, taste, smell) The answers help clients get an honest view, allowing them to focus on what they’re good at, what they like, and enjoy themselves in business!
Process Life History Experiences & Ambitions Skills Strengths Gifts Supports What Works What Doesn’t Plan Next Steps Gather Info Decide Identify Resources for Business Support Business Options
Places – HOWI Racketball Coffee Shop HOME Church, Affinity Group School Classes
Addressing Obstacles Because you can’t separate your personal life from your business
‘Stages of Entrepreneurship’ • STAGE I • Entrepreneurial • Awareness • Orientation & business • concept development • Self-assessment, Team • Building & Entrepreneurial Awareness • ‘Go/No-Go decision • STAGEII • Nascent • Entrepreneur • Market research • Business concept • Development • Business training • Networking • STAGE IV • Sustained • Growth • Profitability • Expansion • STAGE III • Early • Start UP • Business planning • Market research • Financing/accounting