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BIZsim Team Report: Team 2

BIZsim Team Report: Team 2. By: Neelam Patel, Robert Silva, David Wade. Table of Contents. Trademark Slogan Organizational Chart Roles & Responsibilities Marketing Strategy Business Results Simulation Assessment Lessons Learned Conclusion. Trademark. Music-themed Creative

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BIZsim Team Report: Team 2

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  1. BIZsim Team Report: Team 2 By: Neelam Patel, Robert Silva, David Wade

  2. Table of Contents • Trademark • Slogan • Organizational Chart • Roles & Responsibilities • Marketing Strategy • Business Results • Simulation Assessment • Lessons Learned • Conclusion

  3. Trademark • Music-themed • Creative • The Extraordinary Musical Portability Organization • Memorable • Short

  4. Slogan • Feel the Beat • Ties into trademark • Evokes emotion from consumer • Convinces customer to purchase product • Contemplated Several Names • Presto Vs. Vivace

  5. Organizational Chart

  6. Roles & Responsibilities

  7. Marketing Strategy • Make the best product • Sell at highest price • Emphasis • Product Development • Quality Management • Advertising • Product perception

  8. Business RESULTS

  9. Decisions Chart

  10. Total Profits

  11. Stock Price

  12. Sales Revenue

  13. Dividends

  14. Net Cash Flow

  15. Simulation Assessment • Maximize Profit • Performance largely determined by profit • Stock Price • Profit is affected by selling as much as one produces • Management Score • measurement of efficiency • Mini case= insignificant

  16. Lessons Learned • Don’t overspend • Don’t lose sales • Pay bigger dividends at end • Economic Index • Profit is more important than net cash flow • Price change hurt us

  17. Conclusion • Company name Tempo • Emphasis • Quality • Product Development • Should have focused more on Economic index • Placed third in competition

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