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Made in India – Creating Indian Multinational Corporations

Made in India – Creating Indian Multinational Corporations. National Convention IMCI March 11, 2006 Dilip M. Sarwate Ph.D. CMC. Top Ten Brands in the World. Cocoa-cola McDonald Nike IBM Mercedes Benz Micro soft Pepsi Singapore airlines Windows Hewlett Packard (HP).

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Made in India – Creating Indian Multinational Corporations

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  1. Made in India – Creating Indian Multinational Corporations National Convention IMCI March 11, 2006 Dilip M. Sarwate Ph.D. CMC Dilip M. Sarwate

  2. Top Ten Brands in the World • Cocoa-cola • McDonald • Nike • IBM • Mercedes Benz • Micro soft • Pepsi • Singapore airlines • Windows • Hewlett Packard (HP) Dilip M. Sarwate

  3. Why India lacks in Global Branding • Indian companies operated in protected markets for a long time • Customer oriented approach was missing • Local competition was meager and known • Marketing of India Inc. started late. • No systematic effort in Brand Positioning • Marketing was treated as an expense Dilip M. Sarwate

  4. What is Globalization? • World is your market • Economies of scale • Flexibility in sourcing • Total Quality Management • Competitive positioning • Business intelligence • Planning for future • Strategic alliances Dilip M. Sarwate

  5. How to enter Global Markets? • Exports • Joint venturing • Licensing • Sub-contracting • Technology transfer • Equity participation • Management contracting • Creating MNC’s Dilip M. Sarwate

  6. What is a MNC? • Global manufacturing facilities • Direct foreign investment • Global market share • Global brands Dilip M. Sarwate

  7. Some Indian MNC’s • Asian Paints • Bharat Forge • Essel Propack • Hindalco • ICICI bank • Infosys • Tata Motors • TCS • Larson & Toubro • Aptech / NIIT Dilip M. Sarwate

  8. How to create Indian MNC’s • Preparation of a strategic plan for next ten years • Study of other MNC’s to do benchmarking • Develop organizational culture • World class manufacturing capacities • Global competitive intelligence • Mergers & acquisitions • Strategic alliances in other countries Dilip M. Sarwate

  9. How management consultants can help? • Spot opportunities through global network • Identify strategic partners • Conduct credit evaluation • Prepare MOU’s • Negotiations • Due diligence for acquisitions • Preparation of strategic plans, monitoring • Training of personnel in cross culture operations Dilip M. Sarwate

  10. Indian companies have the capabilities to become true MNC’s They have to think big Plan well Execute with speed Dilip M. Sarwate

  11. Let us resolve that by 2010 We will have at least 100 Indian MNC’s Dilip M. Sarwate

  12. Thank you Dilip M. Sarwate

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