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HTML5 - Taking business beyond the App Store

HTML5 - Taking business beyond the App Store. Rick Fant – VP Mozilla. 8 Million. 450,000+. 100,000+. Developers can write Apps & Services for ONE Platform – the Web. More developers than any other platform . HTML5 Web Apps

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HTML5 - Taking business beyond the App Store

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  1. HTML5 - Taking business beyond the App Store Rick Fant – VP Mozilla

  2. 8 Million 450,000+ 100,000+ Developers can write Apps & Services for ONE Platform – the Web More developers thanany other platform • HTML5 Web Apps • Standard API’s with developer influence (vs. proprietary platform specific & no influence) • Write Apps & Services for one platform – the Web

  3. The Vision Like to music, and to movies Mobile Apps should live in the cloud, and become: Instantly Ready Inherently Social Seamlessly Discoverable App-store optional No downloads! No walled gardens!

  4. Apps without an App-store Download direct from Web Low barrier to entry No mandated business model Open for full innovation

  5. MONETIZATION OPPORTUNITIES Search and Commerce Revenue Participation Revenue Share from Application Marketplace Revenue Share from Carrier Billing and BrowserID

  6. HTML5 Traction Global Local

  7. Developers / OEMs / Operators Marketplace Consumers OPEN, WEB-based Platforms – FIREFOX OS Firefox OS: Open Platform Existing Proprietary Platform Developers/OEM/Carriers Apple App Store Microsoft Marketplace Google Play Devices Devices Devices Devices Consumers Consumers Consumers

  8. Create amazing HTML5 experiences and apps DEVELOPERS Content owners maintain direct connection to their audience Enhanced discoverability CARRIERS Easy payment & built-in Carrier billing Revenue sharing FIREFOX MARKETPLACE

  9. Questions?

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