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HTML5 - Taking business beyond the App Store

This presentation by Rick Fant, VP at Mozilla, explores the transformative power of HTML5 in creating apps and services that transcend traditional app stores. Aimed at over 8 million developers, it advocates for a web-based platform where apps are instantly accessible, social, and easily discoverable without downloads or app store restrictions. HTML5 promotes direct connections between content creators and consumers, fostering innovation and monetization opportunities through revenue sharing. Join the movement toward open web-based platforms, enhancing user experiences while providing developers with greater freedom and influence.

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HTML5 - Taking business beyond the App Store

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  1. HTML5 - Taking business beyond the App Store Rick Fant – VP Mozilla

  2. 8 Million 450,000+ 100,000+ Developers can write Apps & Services for ONE Platform – the Web More developers thanany other platform • HTML5 Web Apps • Standard API’s with developer influence (vs. proprietary platform specific & no influence) • Write Apps & Services for one platform – the Web

  3. The Vision Like to music, and to movies Mobile Apps should live in the cloud, and become: Instantly Ready Inherently Social Seamlessly Discoverable App-store optional No downloads! No walled gardens!

  4. Apps without an App-store Download direct from Web Low barrier to entry No mandated business model Open for full innovation

  5. MONETIZATION OPPORTUNITIES Search and Commerce Revenue Participation Revenue Share from Application Marketplace Revenue Share from Carrier Billing and BrowserID

  6. HTML5 Traction Global Local

  7. Developers / OEMs / Operators Marketplace Consumers OPEN, WEB-based Platforms – FIREFOX OS Firefox OS: Open Platform Existing Proprietary Platform Developers/OEM/Carriers Apple App Store Microsoft Marketplace Google Play Devices Devices Devices Devices Consumers Consumers Consumers

  8. Create amazing HTML5 experiences and apps DEVELOPERS Content owners maintain direct connection to their audience Enhanced discoverability CARRIERS Easy payment & built-in Carrier billing Revenue sharing FIREFOX MARKETPLACE

  9. Questions?

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