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MARKET ANALYSIS ON ‘SHERPA’ (SPORTS EQUIPMENT SECTOR)

MARKET ANALYSIS ON ‘SHERPA’ (SPORTS EQUIPMENT SECTOR). DONE BY : ELVIS RANJIT, DURLAV SUBEDI, TENZING SANGMO LAMA, ZUNU GURUNG. CONTENTS WHAT IS “SHERPA”? TOWS ANAYLSIS OF “SHERPA” SHERPA TARGET MARKET CRITICAL SUCCESS FACTORS

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MARKET ANALYSIS ON ‘SHERPA’ (SPORTS EQUIPMENT SECTOR)

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  1. MARKET ANALYSIS ON ‘SHERPA’ (SPORTS EQUIPMENT SECTOR) DONE BY : ELVIS RANJIT, DURLAV SUBEDI, TENZING SANGMO LAMA, ZUNU GURUNG

  2. CONTENTS WHAT IS “SHERPA”? TOWS ANAYLSIS OF “SHERPA” SHERPA TARGET MARKET CRITICAL SUCCESS FACTORS ACKNOWLEDGEMENT BIBLIOGRAPHY QUESTIONPAGE

  3. WHAT IS ‘SHERPA’ ? • ‘Sherpa’ is an internationally renown Nepalese brand whichcreates adventure gears that earns the praise of the world's toughest high-altitude climbers. • It was inspired by sheer chance in 2003 and has expanded to 12 different countries all over the world, including Nepal. • 60% of their total sales in Nepal are foreigners and the rest 40% are the locals. • ‘Sherpa’ offers outstanding outdoor clothing and gear (e.g. trekking, mountain climbing, hiking), a line of base layers, travel clothing, shells and winter-worthy insulation.

  4. TOWS ANALYSIS OF ‘SHERPA’ MACRO MICRO

  5. SHERPA’S TARGET MARKET • OUTDOOR ADVENTURERS • TREKKERS AROUND THE WORLD • MOUINTAINEERS • HIKERS Local primary target market of ‘sherpa’(trekkers, nepal) Source: ekantipur.com

  6. CRITICAL SUCCESS FACTORS (CSF)

  7. Acknowledgment • Thank you AngPhurba Sherpa (Sherpa’s manager) • Thank you Mr. Dipankar Sherpa for your guidance!!! • Thank you Mr. BiratShrestha for your instructions. • Thank you colleagues for listening to us 

  8. BIBLIOGRAPHY • Information • Sherpa Adventure Gear Inc. (2013) About Us (Accessed on 30.10.2013)http://www.sherpaadventuregear.co.uk/about-us-i1 • Uk essays (2013) Sherpa Adventure Gear. (Accessed on 29.10.2013)http://www.ukessays.com/essays/history/sherpa-adventure-gear.php • The Kathmandu Post (2012) Number of trekkers projected to rise 20 percent this year. 02.11.2012, (Accessed on 30.10.2013)http://www.ekantipur.com/the-kathmandu-post/2012/11/02/money/number-of-trekkers-projected-to-rise-20-percent-this-year/241344.html • Mind Tools (2013) Using the TOWS Matrix (Accessed on 30.10.2013) http://www.mindtools.com/pages/article/newSTR_89.htm • Pictures • Sherpa Adventure Gear (2013) [picture] At: http://www.canadianoutdoorequipment.com/store/sherpa-adenture-gear.html (Accessed on 30.10.2013) • Sherpa Adventure Gear Showroom (2013) [picture] At: http://www.spacesnepal.com/2013G7.php (Accessed on 30.10.2013) • Sherpa Adventure Gear (2013) [picture] At:http://www.sherpaadventuregear.com/fw13-womens-khangri-alpine-series.html (Accessed on 30.10.2013)

  9. INFOGRAPH

  10. THANK YOU FOR LISTENING,ANY QUESTIONS?

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