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SWOT Analysis of Rainbow Digicam: Strengths, Weaknesses, Opportunities, and Threats

Rainbow Digicam, established in September 2004, specializes in digital cameras with a slogan "your true color, your true life." This SWOT analysis highlights the company's strengths, such as quick responsiveness and excellent customer care, alongside its weaknesses, including limited finances and being a new entrant. The report also explores opportunities in an expanding market and threats from competition and changing consumer preferences. The strategies involving product range, pricing, promotion, and sales in Taiwan are scrutinized for moving forward effectively.

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SWOT Analysis of Rainbow Digicam: Strengths, Weaknesses, Opportunities, and Threats

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  1. Rainbow DigicamSWOT Analysis Group members: Gordon Emily Candy Gill

  2. Introduction • Rainbow Digicam • Established in 2004 September. • Porducts: Digital Camera • Slogan: your true color, your true life. • Logo:

  3. SALES STRATEGIES: 4 Ps • Product: from the basic to profession, about 5 items. • Price: from NT$6,000 to NT$60,000 • Place: Taiwan • Promotion: we will hold many promotions during some special day.

  4. Strengths • We are able to respond very quickly as we have no red tape, no need for higher management approval, etc. • We are able to give really good customer care, as the current small amount of work means we have plenty of time to devote to customers. • Our lead consultant has strong reputation within the market. • We can change direction quickly if we find that our marketing is not working • We have little overhead, so can offer good value to customers

  5. Weaknesses • Our company is new and just established for one year. • We don’t have enough finance to support our company.

  6. Opportunities • Our business sector is expanding, with many future opportunities for success • Our local council wants to encourage local businesses with wok where possible • Our competitors may be slow to adopt new technologies

  7. Threats • Too many competitors • Overflowing phonies • Consumers’ quick-changing mind

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