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Explore the findings and analysis of a survey on stag/hen parties, revealing that men and women have similar preferences. Learn about the activities, guests, cuisine, and duration preferred by both genders, along with recommendations for party activities and services. Discover the promotional strategies and conclude with gender-neutral party planning suggestions.
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Business Communication I Mrs. Zizka 9 January 2014 Wasing Estate stag/hen parties Roberta TAIANO DHR1-E
Introduction • The survey: • Purpose • Structure • Methodology: • Where it was conducted • How it was analyzed • Findings: men and women similar choices! I will take all the questions at the end if I have time
Analysis of the findings • Activity: dinner with friends and disco • Number of guests: around 20 • Cuisine: Italian • Duration: • Men one night; • Women a weekend;
Analysis of the findings • Other services: • Personal photographer • Hair-stylist • Make up stylist • Promotion: publicity through customer’s stories
Conclusion • More specific questions on promotion • No gender difference for activities offered • Activities for any kind of party
Recommendations • Activities for 20 people • Italian cuisine • Duration: • One night activities for men • One weekend activities for women • Services : photographer, hair and make-up stylists