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Retention Roulette: They Love Me, They Love Me Not

Retention Roulette: They Love Me, They Love Me Not. David Lyman City of Bakersfield. Today we will explore. Why BR&E gets little, if any, respect. Should you have a BR&E program? Some tools used in successful BR&E pgms. How to develop a survey and what to do with the information you get.

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Retention Roulette: They Love Me, They Love Me Not

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  1. Retention Roulette:They Love Me, They Love Me Not David Lyman City of Bakersfield

  2. Today we will explore . . . • Why BR&E gets little, if any, respect. • Should you have a BR&E program? • Some tools used in successful BR&E pgms. • How to develop a survey and what to do with the information you get.

  3. What is Business Retention and Expansion?

  4. S E X Y Why Business Retention is Unique • You can’t pass on a business. • You may have to work through others.

  5. Should YOUR community have a BR&E program? • Statistically, it’s a no brainer. • Need the backing of elected officials. • Elected officials need to be convinced. • All jobs are not created equal. • More entrepreneurs are starting firms. • They seldom move to start a new business. • Remember your existing businesses.

  6. Should YOUR community have a BR&E program? • Look at your team. • Know your weaknesses. • Can you deliver? • Incentives: protect your investment. • Every large business started small. • Companies want to be wanted.

  7. Explain your role up front. Don’t nickel and dime them with Q&As. Get them invested in the project. Don’t waste time on a dog. Maintain confidentiality. Give them a chance to tell their story. Stay in communication. Rules for Working with Businesses Source: Mark Barbash, Columbus (Ohio) Countywide Development Corp.

  8. What Should Your BR&E Program Offer? Hmmm, how ‘bout . . . • Permit streamlining • Rapid response • Buyer supply system • Visitation program • Newsletter • Appreciation event • Telephone or e-mail hotline • Survey

  9. What is a survey and how do I write one? • The first thing you do . . . • Noitca fo nalp ruoy poleved. • Borrow other surveys. • Who will be completing the survey? • Every question has a purpose.

  10. What is a survey and how do I write one? • Two types of questions. • How many questions will you ask? • Group questions into logical components. • Get the results out. • Have your team ready.

  11. ? ? ? ? ?

  12. David’s Book Club Recommends . . . The Tipping Point: How Little Things Make a Big Difference, Malcolm Gladwell Exit, Voice, and Loyalty: Responses to Decline in Firms, Organizations, and States, Albert O. Hirschman City Limits, Paul E. Peterson Blink: The Power of Thinking Without Thinking,Malcolm Gladwell

  13. David’s Book Club Recommends (cont’d)… The Rise of the Creative Class, Richard Florida Outliers: The Story of Success, Malcolm Gladwell Freakonomics: A Rogue Economist Explores the Hidden Side of Everything, Steven D. Levitt & Stephen J. Dubner

  14. Summary • BR&E gets little respect. • Is a BR&E effort right for you? • Existing successful tools make it easy. • Meet the needs of businesses, not you. • Survey: backward mapping. • Every survey question needs a purpose. • Survey: Who will be completing it? • Existing firms are already in your community.

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