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Online Dating. A look into finding love on the internet Terri Horn and Emily Miller. What is online dating?.
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Online Dating A look into finding love on the internet Terri Horn and Emily Miller
What is online dating? • Online dating is a dating system which allows individuals which allows people to make contact and communicate with each other over the internet usually with the objective of developing a personal romantic or sexual relationships
When did it emerge? • The first recorded online dating site started in 1990 with a Long Island dial-up bulletin board service • The first record of a “www” dating site was in April of 1995
How popular is online dating? • According to a 2006 article 97 million Americans, ages 45 and older, are engaging in online dating • The target demographic of online dating is people age 19 to 45 • Since September 11th, 2001 there has been a significant increase in women in their 30’s and 40’s using these sites
Why do people engage in online dating? • Speed • Fear of being alone • Shyness • Ability to talk freely • Options • Ability to be choosy • Find someone on a global scale
Statistics about online dating • 15% of American adults know someone who has been in a long-term relationship or married someone he or she met online. • 3rd largest revenue producer of all paid content sites (behind music and gaming) • 43 % of online daters have gone on dates with people they met through sites • 52 % of those who have used an online dating site say they have had a mostly positive experience
A look into online dating • Niche dating sites: • AnimalAttraction For pet lovers of all kinds • Equestrian Cupid For horse lovers and cowboys / cowgirls • Millionaire Match For the rich and for the beautiful • LargeFriends.com For "plus size" singles to meet • Geek to Geek For geeks - no photos allowed • Trek Passions For sci-fi fans - Star Trek, Star Wars, etc. • Gothic Match For gothic singles • Positive Singles For singles who have an STD
Match.com • Launched in April of 1995 • Serves 40 different countries and territories • Found in 15 different languages • Currently has 15 million members • Allows you to see pictures of people’s profiles for free, then must join for a fee of $20 a month
A Match.com success story • You Can Find Love at Any Age
Communication • Online dating is FAST • “Marriage Market” • Nonverbal • Strategy – Decision Making – Personal desirability
The PROFILE New to the area looking for someone to have fun getting to know and spend time with. for fun: I enjoy hanging out with friends on the weekend, going to clubs or bars and staying at home watching a movie. I like all sports especially basketball and golf. I work a lot but on my time off I like to have a good time with friends or family.
Connecting • Shopping and Selling – “Building the Winning Profile” • Tips & Analysis • Connecting to the other person’s profile • Exaggeration
The First Connection • Email • Confidence – you can get Help! • Continue, Avoid, or Restrict Interaction?
Conclusion • Online dating has revolutionized the way we are communicating with one another romantically and has forever changed the standards of the dating world