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Project Look Sharp Ithaca College 1119 Williams Hall Ithaca, NY 14850

Integrating Media literacy Into the Elementary Curriculum Cattaraugus-Allegany Teacher Center , March 28, 2008.

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Project Look Sharp Ithaca College 1119 Williams Hall Ithaca, NY 14850

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  1. Integrating Media literacy Into the Elementary Curriculum Cattaraugus-Allegany Teacher Center,March 28, 2008 The mission of Project Look Sharp is to provide materials, training and support for the effective integration of media literacy with critical thinking into classroom curricula at all educational levels. Project Look SharpIthaca College1119 Williams HallIthaca, NY 14850 Phone: 607-274-3471Fax: 607-274-1925looksharp@ithaca.eduwww.projectlooksharp.org

  2. www.projectlooksharp.org

  3. Summer Institute: July, 2008 AM: Media Literacy curriculum integration PM: digital media production training www.projectlooksharp.org

  4. Today’s Goals: To introduce the key concepts of Media Literacy and 21st century literacy. To model and practice media decoding for teaching core content and critical thinking skills. To apply this work to interactive video conferencing. To reflect on the utility of video conferencing for this work based on an evaluation of this session.

  5. “Media” • Messages conveyed through visuals, language and/or sound • (Mass) produced for a (mass) audience mediated by a form of technology • The producer of the message is not in the same place as the receiver of the message

  6. Types of “Media” • Radio • Television • Newspapers, Magazines • Internet • Advertising in All Forms • Videos, DVDs, Films • Computer & Video Games • Recorded Music (e.g., CDs) • Books (e.g., Textbooks) • Maps, Money, Dictionaries, Standardized Tests, and more…

  7. Generation M: Media ln the Lives of 8-18 year olds 2005 Kaiser Family Foundation study www.kfff.org the average time 8-18 year-olds spend with media (not school related) per day? 6:21hours per day 8:21 hours of media content 2005. Kaiser Family Foundation

  8. 32 million iPods were sold in 2005 (2007, www.apple.com) The average 8-18 year old listens to music for 1:44 hours a day (2005, www.kff.org)

  9. 45% of teens have a cell phone (2005, Pew, “Teens and Technology”)

  10. 75% of online teens use Instant Messaging48% of the 16 million IMing teens use IM everyday (2005, Pew, “Teens and Technology”)

  11. Over 150 millionMySpacepages.About 300,000 new members added per day. (3/1/07, Wikipedia)

  12. Sales of computer and video games now surpass Hollywood movie receipts (2004, metrotimes.com)

  13. 87%of 12 to 17 year-olds use the internet(only 66% of adults) Of these online teens:51% go online every day. 76% get news online (38% increase since 2000)57% create content for the internet (web pages, blogs, etc.)4 million young Americans have created their own “Blog”(2005, Pew, “Teens and Technology”)

  14. A wiki <WEE-kee>[1]) is a website that allows the visitors themselves to easily add, remove, and otherwise edit and change available content, typically without the need for registration. This ease of interaction and operation makes a wiki an effective tool for mass collaborative authoring. Wikipedia receives approximately 14,000 hits per second (2006, Schiff, New Yorker )

  15. time spent with different media reading………………………… :43 books/magazines/newspapers listening to music……………… 1:44 Radio/CD/tapes/MP3s watching movies………………. :25 in the theatre watching TV…………………… 3:51 TV/videos/DVDs/prerecorded shows using the computer……………. 1:02 online/offline playing video games…………… :49 console/handheld 2005. Kaiser Family Foundation

  16. 73% of Americans can name the Three Stooges 42% can name the three branches of government(Zogby International, 2006) .

  17. "An enlightened citizenry is indispensable for the proper functioningof a republic. Self-government is not possible unless the citizens are educated sufficiently to enable them to exercise oversight.”Thomas Jefferson

  18. New Technologies include:Instant Messagingtexting online social networkingYouTube blogs and podcastswikisinteractive video conferencing

  19. Qualities of New Technologies: non-linear interactive open source personalized co-created mobile

  20. Where did students go to get quick access to information… 40 years ago? 100 years ago? 15 years ago? Where do our students go today? research a famous leader and write one paragraph

  21. 21st century literacy requires critical thinking and media literacy to be integrated across the curriculum

  22. Media literacy is the ability to access, analyze, evaluate, and produce communication in a variety of forms.

  23. TV Commercial: Real Bugs Who produced this message, and for what purpose? Who is the target audience? What are the messages about… and how were they communicated?

  24. FIVE KEY CONCEPTS OF MEDIA LITERACY1. All media messages are “constructed.”2. Each medium has different characteristics, strengths, and a unique “language” of construction.3. Different people interpret the same media message differently.4. Media messages are produced for particular purposes, including profit, persuasion, education, and artistic expression.5. Media messages have embedded values and points of view.

  25. FIVE KEY CONCEPTS OF MEDIA LITERACY1. All media messages are “constructed.”2. Each medium has different characteristics, strengths, and a unique “language” of construction.3. Different people interpret the same media message differently.4. Media messages are produced for particular purposes, including profit, persuasion, education, and artistic expression.5. Media messages have embedded values and points of view.

  26. David Considine clip from:A Beautiful Mind Literary Elements: plot, setting, point of view, character development Cinematic Techniques: type of shots, camera angles, lighting and color, symbolism and metaphor, pacing, transitions, acting, dialogue, music

  27. FIVE KEY CONCEPTS OF MEDIA LITERACY1. All media messages are “constructed.”2. Each medium has different characteristics, strengths, and a unique “language” of construction.3. Different people interpret the same media message differently.4. Media messages are produced for particular purposes, including profit, persuasion, education, and artistic expression.5. Media messages have embedded values and points of view.

  28. Hate.ComExtremists on the Internetproduced byHBOandThe Southern Poverty Law Center 2. Each medium has different characteristics, strengths, and a unique “language” of construction.

  29. What are the characteristics, strengths, and unique “language” ofinteractive video conferencing?

  30. FIVE KEY CONCEPTS OF MEDIA LITERACY1. All media messages are “constructed.”2. Each medium has different characteristics, strengths, and a unique “language” of construction.3. Different people interpret the same media message differently.4. Media messages are produced for particular purposes, including profit, persuasion, education, and artistic expression.5. Media messages have embedded values and points of view.

  31. Hate.ComExtremists on the Internetproduced byHBOandThe Southern Poverty Law Center 5.People interpret media messages differently.

  32. FIVE KEY CONCEPTS OF MEDIA LITERACY1. All media messages are “constructed.”2. Each medium has different characteristics, strengths, and a unique “language” of construction.3. Different people interpret the same media message differently.4. Media messages are produced for particular purposes, including profit, persuasion, education, and artistic expression.5. Media messages have embedded values and points of view.

  33. For what purpose was each produced? Hate.ComExtremists on the Internet Entertainment Profit Education Persuasion Artistic Expression

  34. FIVE KEY CONCEPTS OF MEDIA LITERACY1. All media messages are “constructed.”2. Each medium has different characteristics, strengths, and a unique “language” of construction.3. Different people interpret the same media message differently.4. Media messages are produced for particular purposes, including profit, persuasion, education, and artistic expression.5. Media messages have embedded values and points of view.

  35. Discovery of the Mississippi William H. Powell, 1855

  36. The Last Supper Jonathan Warm Day, 1991

  37. APPLICATIONHow could you use and teach media literacy and critical thinkingthrough interactive video conferencing?

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