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Elevate Your Digital Strategy: SEO Workshop with Mark Vozzo from Microsoft Australia

Join Mark Vozzo, a seasoned digital marketer with over a decade of experience, for an informative SEO workshop. This session will cover essential topics including the evolution of search in Australia, the critical differences between SEM and SEO, and actionable strategies to boost your rankings. Learn about the Three C's of SEO—Content, Crawl-ability, and Connections—and how to use Microsoft’s free SEO Toolkit for website analysis. Ideal for digital marketers looking to enhance their skills and understand the Australian search landscape.

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Elevate Your Digital Strategy: SEO Workshop with Mark Vozzo from Microsoft Australia

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Presentation Transcript

  1. SEO Workshop Presenter:MARK VOZZO - MICROSOFT AUSTRALIA

  2. About the Presenter Mark Vozzo • A passionate Digital Marketer • Over 10 years in Digital (my entire career) • Practiced SEO before Google born

  3. Agenda Part A – Background on Search • Search in Australia • Difference Between SEM & SEO • Three C’s to SEO Part B – What you can do to improve your rankings • Download Microsoft’s free SEO Toolkit • An SEO review of a MS Partner website using the SEO Toolkit • SEO Packages available to Partners

  4. Search in Australia

  5. Q: What’s your favourite Search Engine? Australian Search Engine Market share (Hitwise – Jun 2010)

  6. What’s the difference between SEM and SEO?

  7. Difference between SEM & SEO SEM - Search Engine Marketing (Paid Search/PPC): SEO - Search Engine Optimisation (Organic Search):

  8. Eye Tracking Heat map Research SEO Organic Search Results Area SEM Paid Search Results Area

  9. Three C’s to SEOA SEO Framework

  10. Three C’s to SEO SEO is the combined effect of all of these. Content(Unique + High Value) Crawl-ability(Technical + sitemaps) Connections(Links + Authority)

  11. Crawl-ability Search Engines Spiders are Deaf, Dumb & Blind

  12. A “Crawl-ability” Story

  13. Crawl-ability Story: FuturesMagazine.Asia

  14. How to check the Crawl-ability of your site?

  15. How to fix a Crawl-ability Issue?

  16. Unique Fresh Keyword Research Avoid Adobe Flash

  17. Title and Meta Description Tags are important

  18. Title and Meta Description Tags are important

  19. Title and Meta Description Tags are important

  20. Links make your website strong 1 Link = 1 Vote 3 types of links: Internal Outbound Inbound

  21. The “Click Here” Story

  22. Connections – The “Click Here” Story

  23. Connections – The “Click Here” Story

  24. Connections – The “Click Here” Story

  25. Connections – The “Click Here” Story

  26. Agenda Part A – Background & Search Opportunity • Search in Australia • Difference Between SEM & SEO • Three C’s to SEO Part B – Here’s what you can do… • Download Microsoft’s free SEO Toolkit • An SEO review of an existing MS Partner site • SEO Packages available to Partners   

  27. 2 x Critical Web Analytics Reports for SEO

  28. Microsoft SEO ToolkitA free SEO Analysis Tool from Microsoft

  29. Where to download the SEO Toolkit http://www.iis.net/download/seotoolkit

  30. Microsoft SEO Toolkit is… +

  31. SEO Toolkit DemoAnalysis of Tecala.com.au

  32. www.tecala.com.au A new site is coming in Oct 2010.

  33. SEO Toolkit – Summary Screen

  34. SEO Toolkit – Violations Summary

  35. SEO Toolkit: Crawl-ability

  36. Check Crawl-ability

  37. SEO Toolkit demo: Content

  38. SEO Toolkit Demo: Check Title Tags

  39. SEO Toolkit Demo: Check Title Tags

  40. SEO Toolkit: Missing Page Descriptions The Why The What

  41. Google Search Results SEO Issues: Page Titles • Should be Unique • Use Good Keywords Description Tag • If blank, Google will make up the description for the page. • This should be a concise summary of the page with a call to action.

  42. SEO Toolkit demo: Connections

  43. SEO Toolkit: Check for Broken Links

  44. What pages are linking to broken pages? This page links to the Broken Page, hence needs to be fixed.

  45. SEO Services for Microsoft Partners

  46. SEO Services for MS Partnershttp://www.seoservicesformspartners.com

  47. SEO Detailed Report (60+ page report)

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