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Marketing at CPUT Libraries

Marketing at CPUT Libraries. Janine Lockhart August 2009. Marketing team @ CPUT Libraries. Strategic, Marketing Plan & Budget.

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Marketing at CPUT Libraries

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  1. Marketing at CPUT Libraries Janine Lockhart August 2009

  2. Marketing team @ CPUT Libraries

  3. Strategic, Marketing Plan & Budget • Into the core:covers realigning with all relevant academic features and needs, focusing on our clients, getting to their real needs, delivering on critical services, decisively moving into research support, creating profile based services, etc.; • The click:covers improved use of information technology, including digitisation, technology integration and all other technology issues, e-mail on all PCs, using technology such as e-buying with credit card methods, etc.;  • Your place: targets enhanced client friendliness, aligning with the needs and the service delivery preferences of the Millennial user, making the Library casual, friendly, coffee shop idea, using cell phones to communicate with clients more easily, etc.; • Our memory:covers initiatives to create a repository of CPUT information, including academic documents such as electronic theses and dissertations, but also to capture (before it is too late) the old Technikon archival histories, and begin building a new CPUT institutional memory; and  • Free to chase dreams: staff issues such as job assignment flexibility, multi-skilling, empowerment of staff, the latitude to do experimentation and to take risks, incentivising ideas and rewarding success, doing much more internal research and development and obtaining the funding to pursue it as it should be done in a true university. • Budget – printing, entertainment, gifts, capital expenditure

  4. Projects and activities • Marketing material and all branding • Brochures (per campus) • Bookmarks (per campus) • General pamphlets (eResources, Digital Knowledge, etc.) • Branding on databases • Articles • Moja (Staff newsletter) • Hub (Student newsletter) • Liasa In-Touch • Newsflash • Etc.

  5. Projects and activities (cont.) • Social Responsibilities • Book donations to: • Public libraries, schools, NGO’s etc. • 2009 we donated to: • Cafda/Van Schaik bookstore • NGO: Thembalitsha • NGO: Narconon Drug Education • NGO: Starckrehoboth Fundraising • Launches, e.g. Digital Knowledge

  6. Projects and activities (cont.) • Exhibits (events calendar) • 9 campus libraries - one per month per campus • Feb – Budget Speech • March – Library Week • April – Freedom Day • May – Tobacco Awareness Month • June – National Blood Donor Month • July – Vacation • Aug – Woman’s Month • Sept – Disability Awareness Week & Heritage Day • Oct – Exam time • Find and collect exhibit material • Create PPT around topic for LCD Screens • Visit every branch and put up exhibit • Build up collection of exhibit materials

  7. Projects and activities (cont.) • Campaigns – noise campaign • Promotion of any services or new departments • e.g. Adaptive Technology • e.g. Entrepreneur Centre • Fundraising and sponsorships e.g. market day • For Library staff • Birthday cards • Raffle’s • Woman’s Day goody bag • Functions • Collections

  8. The end! Thank you

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