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Marketing in Libraries

Marketing in Libraries. Libraries vs. Bookstores By Erin Flynn and Kathleen Spale. Importance of Marketing. Book Displays. Posters . SMARKETING. Fliers / Newsletters. Websites. Common Features 2.0. Facebook / Twitter. Blogs. Inventions of the Future.

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Marketing in Libraries

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  1. Marketing in Libraries Libraries vs. Bookstores By Erin Flynn and Kathleen Spale

  2. Importance of Marketing

  3. Book Displays

  4. Posters

  5. SMARKETING Fliers / Newsletters

  6. Websites

  7. Common Features 2.0

  8. Facebook / Twitter

  9. Blogs

  10. Inventions of the Future

  11. Do you think libraries should follow marketing patterns of bookstores? • What are some other new marketing trends in libraries? • How does marketing collections help fulfill libraries’ mission to the community? Discussion Questions

  12. Amazon.com. http://www.amazon.com/ [October 29,2010]. • Borders. http://www.borders.com/online/store/Home?schid=GGL|G_Borders+Brand|Borders+Phrase| • borders&jkId=8a8ae4cc2a07be2c012a1445917e4ded&jt=1&jadid=5301317548&js=1&jk=borders&jsid=20516&jmt=1&&gclid=COWk-5ql-aQCFQFoKgod7lLYgw [October 29,2010]. • Chmura, Chris. “Library Cuts Hours, Adds Vending Machine.” http://www.myfoxtampabay.com/dpp/news/local/pinellas/library-vending-machine-092310 • [October 2010]. • Circle, Alison. “Marketing Trends To Watch.”Library Journal 134, no. 16 (October 1, 2009): 26-29. • DeNoirmont, Patrick. “Vending Machines Serve Up Helping of Books.” http://today.msnbc.msn.com/id/9005718 [October 2010]. • Duncan, Ross. “Smarketing: Smarter Marketing For Libraries.” APLIS 22, no.4 (December 2009): 149-156. • Kanto-Horning, Susan. “Self-Service To The People.” Library Journal 134, no.13 (August 2009): 16-19. • Lenox, Marianne. “Using Social Networks to Create Powerful Learning Communities.” Computers in Libraries 30, no. 7 (September 2010): 12-17. • Mazzar, Rochelle. “Libraries and Social Media.” Access 16, no.1 (Winter 2010): 10-12. • Orland Park Public Library. http://www.orlandparklibrary.org/ [October 29,2010]. • Rhiger, Mindy. “Bookstores vs. Libraries.” http://www.suite101.com/article.cfm/libraries/55676 [October 2, 2010]. • Rippel,Chris. “What Libraries Can Learn From Bookstores: Applying Bookstore Design To Public Libraries.” http://www.ckls.org/~crippel/marketing/bookstore.html [October 2,2010]. • “Two New Options For Automated Book Vending.” Library Journal 134, no.10 (June 1, 2009): 18. Sources

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