Penn Station Digital Signage

1. Penn Station Digital Signage Long Island Rail Road Committee Meeting July 22, 2013

2. LIRR in partnership with CBS Outdoor introduces a new Digital Network at Penn Station • The Long Island Rail Road will be among the first in the country to provide such as a robust network consisting of 26 digital monitors providing a combination of advertising and LIRR customer information.  • 25 screens on the LIRR concourse • 11 new screens will provide train/customer info replacing 6 old TV tubes • 1 screen at the street level (outside the 34th St. entrance) • The digital screens will be installed throughout the LIRR concourse and will provide 24/7 advertising messages, train information, customer messages, and marketing promotions.

3. 26 New Digital HD Monitors • Strategically placed throughout LIRR’s Penn Station Concourse • The new digital network will transform Penn Station to a more modern facility, while increasing advertising revenues and improving the ability to better communicate with customers.  • Outdated monitors are being replaced with state-of-the-art full motion digital panels that are strategically placed throughout the station to improve customer flow at various parts of the station.  • More importantly, the LIRR will have the ability through the PIO to override all programming during an emergency or significant service disruption to communicate with its customers.

4. Penn Station – New Arch Location

5. Central Corridor – Before

6. Central Corridor – After

7. Column Area - Before

8. Column Area – After

9. Main Gate Area - Before

10. Main Gate Area - After

11. Emergency Use of Monitors

12. Emergency Use of Monitors with Status Updates

13. Existing Train Information Monitors

14. New Monitors With Train and Customer Info