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Steve Allinson

Next Generation Interactive Experience. Steve Allinson. tru2way ™ is a trademark of Cable Television Laboratories, Inc. Tru2way Benefits. Uniformity: same interactive guide experience regardless of device manufacturer

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Steve Allinson

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  1. Next Generation Interactive Experience Steve Allinson tru2way™ is a trademark of Cable Television Laboratories, Inc.

  2. Tru2way Benefits • Uniformity: same interactive guide experience regardless of device manufacturer • Open: Standards based rather than proprietary, enabling MSO and 3rd party application providers to write to standard APIs • Time to market: write one application and run on all devices rather than writing multiple similar applications • Device qualification: devices are qualified to a standard, so integration of new devices is faster and less costly • Interactivity: DSG (DOCSIS Set-top Gateway) environment facilitates fast bidirectional communication • Abstraction: middleware abstracts hardware from applications • Retail sales enabled: consumers can purchase televisions and other devices and connect to Comcast supplied CableCard

  3. Tru2way Specification Hierarchy CableLabs OCAP / tru2way DVB Globally Executable MHP (GEM) Sun Java (VM, IO, AWT, JMF, Java TV, etc) • CableLabs specifications: • OCAP • DVR Extension • Front Panel Extension • Device Settings Extension • Home Networking Extension (DLNA / UPnP) • eTV (Application Messaging and Binary Interchange Format)

  4. Tru2way Device Architecture (Comcast Solution) Device Mfr CA Provider TVWorks GuideWorks 3rd Party Java Apps eTV2 eTV Mon. App NavigatorApp TVA4.0 (Java)2 Mfr Apps3 GW A2x TVA3.1 (C ) Services Library CANH1 VOD Client OCAP Stack & JVM STB Firmware OS and Drivers OS and Drivers M-Card Device HW Device HW eCM A2x tru2way 1. Bundled with the Monitor App 2. 2nd phase of tru2way planned for 1H 2010 3. Retail and leased manufacturer apps differ

  5. Tru2way Device Architecture

  6. Tru2way Devices OpenCable Host 2.x • Device Capabilities: • Embedded DOCSIS cable modem • CableCard Interface • Fast processor and extensive memory • Device Classes: • Retail iDCR (Interactive Digital Cable Ready) televisions • Retail settop/setback devices • Leased DVR settops • Leased non-DVR settops

  7. Tru2way Applications • Types of Java Applications: • Bound Applications – Delivered with a program • Unbound Applications – Not tied to a program • Monitor Application • Type of unbound application • Enforces MSO policy • Allows other apps to run • Manufacturer Applications • Diagnostics • Watch TV • Settings

  8. Comcast tru2way Applications • Application Milestones: • Aspen JVR 1.0 – already deployed on Panasonic TVs • Aspen JVR 1.1.1 (2Q ‘09) – retail devices and non-DVR leased devices • Aspen JVR 2.0 (3Q ‘09) – MOU retail devices and DVR leased devices • Barcelona 1.0 (1H ‘10) - all tru2way devices

  9. Comcast tru2way Aspen Guide

  10. Comcast tru2way Barcelona Guide • Next generation tru2way user experience: • HD (16x9) graphics • Enhanced TV (eTV) Applications • Superior VOD experience • Navigator enhancements • Expanded search capabilities • Personalization • New DVR features

  11. Tru2way System • System Highlights: • High speed data system (DOCSIS/DSG) • National infrastructure (Comcast solution) • Regional application servers (Comcast solution) • System Information delivered to Host Devices as SCTE-65 over DSG Broadcast Tunnel • Device firmware downloaded via OpenCable Common Download • Application download signaled via XAIT over DSG Broadcast Tunnel • SCTE-18 EAS delivered over DSG Broadcast Tunnel

  12. Tru2way MOU Agreement Between 6 Largest Cable Companies and Consumer Electronics Companies • Tru2way MOU Highlights: • MSOs must achieve tru2way system readiness by 7/1/09 • MSOs must deploy at least 20% of new leased devices with Tru2way after 7/1/09 • MSOs must maintain application compatibility with MOU devices for at least 5 years • MSOs must carry CBS with Gemstar-TV Guide EPG data • Adopter iDCR devices may be multi-mode (Cable & CE) • Adopters may achieve self-certification

  13. Tru2way MOU • Tru2way Licensees: • ADB • Alticast • AMD • Broadcom • Cisco • Digeo • EchoStar • Funai • Intel • LG Electronics • Motorola • Pace • Panasonic • Samsung • Sony • Texas Instruments • Thomson • Toshiba

  14. Retail Store Experience STEP 1 STEP 2 STEP 3 STEP 4 1.1 Retail sales representative pitches customer on Tru2Way. Retail sales representative uses kiosk to: 2.1 Verify serviceability. 2.2 Select Tru2Way option with Comcast or Retail Tech installation. 2.3 Submit order via G2B to National Call Center. 3.1 Customer receives order confirmation and instructions for next steps. 3.2 If applicable, customer schedules installation with Retail Tech. 4.1 National Call Center receives G2B order and performs order validation. 4.2 National Call Center performs credit validation and adds tru2way services.

  15. Comcast Pro Install STEP 5 • 5.1 TV is available in customer home, but not mounted on the wall. • 5.2 Comcast Pro arrives for installation with MCard.

  16. Home Installation STEP 9 STEP 6 STEP 7 STEP 8 8.1 TV tunes to Channel 1 upon activation completion. 9.1 Customer mounts TV on wall. • 6.1 Comcast Tech checks levels to make sure within DSG spec • 6.2 Comcast Tech calls Dispatch/DOJ to add MCard (if not assigned) and Host attributes to account. • 6.2 Comcast Tech inserts MCard into TV, connects coax, and powers on TV. 7.1 If required, MCard firmware downloaded. 7.2 If required TV Firmware downloaded. 7.3 OCAP Stack & Aspen Applications downloaded.

  17. Tru2way References • http://www.tru2way.com • http://www.cablelabs.com • http://www.opencable.com • https://opencable.dev.java.net • http://www.mhp.org • http://java.sun.com/products/javatv • http://www.dlna.org • http://www.upnp.org

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