Teaching Guide T o Empathy

1. Teaching Guide To Empathy • 9:40 10 min Empathy - Intro • 9:50 15 min Empathy - Interview/experience • 10:05 START OF Define – Intro Key success factors: Try very hard to start on time • Before the workshop - Discuss with your team mates how do introduce your group? • Use your other d.leaders to draw the crowd in and get everybody in their place. • Start with a little introduction of the d.leadership team and yourself (very short but memorable) • Now make a great and high energy presentation. This is the wave that your team will surf! • Time your presentation to 9 min. Maybe you want to take some slides out. Do a test run! • The main points to hit here: • Give orientation to he group what will happen today (5 modules of micro lecture and hands-on practice) • This is the first module “Empathy” • Empathy is about total emersion into a user experience key is to expose. observe. engage. and capture. • See the world with children's eyes.

5. d.

6. empathy: what? the intellectual identification with or vicarious experiencing of the feelings, thoughts, orattitudesof another d.

7. empathy: what? huh? d.

8. empathy: what? empathy is: when you feel what the other person is feeling. when you can mirror their expression, their opinions, and their hopes. d.

9. empathy: why? to discover people’s explicit and implicit needs so that you can meet them through your design solutions. d.

10. empathize: how? designers approach empathy . . . without judgment with a beginner’s eyes with curiosity optimistically respectfully d.

11. empathize: how? expose. observe. engage. d.

12. expose yourself to the situations and experiences your user has

13. empathize: how? expose. observe. engage. d.

14. observe what your user is doing, how s/he is doing it, and what prompted the behavior

15. observe: why? to uncover people’s explicit and implicit needs so that you can question them d.

16. let’s practice together

17. On the bus

18. one more

19. last one, i promise

20. what :: how :: why • whatis this person (or persons) doing? • Notice what is happening both with the person and the context he/she is functioning within. • how are they doing it? • pretend you are describing the picture to someone • not looking at it. • why are they doing it this way? • take a guess. start to form a story. then ask. d.

21. empathize: how? expose. observe. engage. d.

22. engage with your users to learn who they are d.

23. seek stories tell me about the last timeyou _________? tell me about an experience you’ve had with _________?

24. talk about feelings how did you feel when _________ happened? what were you feeling at that moment? d.

25. follow up with “why?” really? can you tell me why that matters? say more about that . . . I see . . . do you know why you think that? okay. and that is important because why? d.

26. sneak peak to the next phase quotes & defining words thoughts & beliefs actions & behaviors feelings & emotions d.

27. capture your findings what you see your user, body language, artifacts what you hear quotes, stories, key words, contradictions what you feel that your user is feeling emotions, beliefs, confusion d.

28. expose. observe. engage. and capture. d.

29. empathize now 3 min: prep a few questions 12 min: interview a user d.