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How to Improve Your Website’s Internal Site Search

Users engage with the internal site search to find products, content etc. and failing to provide a good search experience can result in lost conversions, sales, and ultimately non-returning customers.

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How to Improve Your Website’s Internal Site Search

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  1. How to Improve Your Website’s Internal Site Search -Hidden Brains Enterprise Web & Mobile App Development Company

  2. Introduction Users engage with the internal site search to find products, content etc. and failing to provide a good search experience can result in lost conversions, sales, and ultimately non-returning customers. Major websites prefer optimization for external search engines like Google, Yahoo, Baidu etc. We know very well that search engine optimization or SEO as it is fondly known is vital for bringing visitors to your website. But, what about the quality of the built-in search? Most of the time it has been the case that website owners overlook it.

  3. Let’s establish two metrics for internal site search performance Precision ● Precision is the percentage of retrieved search results that are relevant. Recall ● Recall is the percentage of all relevant results that the search system actually retrieves.

  4. Techniques for Improving Internal Site Search 1. Improve the results manually There are a number of commercial search engines available for integration with websites and intranets who offer features for manually improving common search queries. For you as a website owner to make better use of these features, routinely review the search logs and evaluate the results returned by your site search to frequent user queries.

  5. 2. Focus on curated search suggestions Predictive search is a fantastic way to improve internal search experience for your users. It refers to displaying suggested queries right below the search box while users are still typing. Note that an unedited list of common queries from the search logs will not be helpful to the users. You should take care of the fact that user queries may be misleading, inappropriate, and sometimes contain terms that have no results.They can be based on your search logs or on your content’s descriptive metadata. You should also highlight those suggested-query terms that match the input query, so users can easily identify the similarity.

  6. 3. Keep your focus on synonyms and alternative terms It is given that users don’t formulate perfect queries in the search boxes. Sometimes it is the case that they don’t know the appropriate phrases or industry jargon. Sometimes they don’t know exactly what they’re looking for. This results in vague search terms put by the users. Make sure that your website accommodates realistic user synonyms and alternative terminology. This should be taken care especially in the case of a website that is jargon heavy, industry specific, or technical. Make sure to review your search logs and look for synonyms that are not currently present in your content.

  7. 4. Include variant word forms Relevancy is the queen, if content is the king. Don’t just stuff random content for providing best search results. Make sure your words are relevant. If someone searches for the term “marketing automation” on a website and the writers on the website had only used terms like “automated marketing solutions”, the search will not reap any results, even though lots of relevant articles on the site did match the information need, but it failed to match the exact query. A user might leave your website thinking that it did not have what they were looking for.

  8. 5. Take care of misspellings Having typos and misspellings is as common as sun. Notice why all big search engines offer a form of ‘Did you mean’ spelling corrections. Those suggestions for spellings are critical, but many site-search systems don’t support them.There are times when a user will forge ahead with a misspelled query, and you’ll need to meticulously handle the problem on your search-results page by offering a Did you mean link.

  9. Conclusion Improving search results and search features on your website will drastically improve your user experience. Your customers using the search feature on your website have had impeccable experience with search engines like Google. You definitely need to match these expectations if you want to win big over users.

  10. Contact Us Email : biz@hiddenbrains.com Skype: hiddenbrains Hangouts: biz@hiddenbrains.com United States+1 323-908-3492 India +91-989-802-1433 Url : https://www.hiddenbrains.com

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