1. Creating Movie Trailers Multimedia Productions

2. Selling An Idea • Movies are not cheap to produced. James Cameron’s blockbuster, Avatar,is reported to have cost between $300 and $500 million dollars to launch from an idea to the cinema screen. • Hollywood puts in a great deal of effort to persuade us to part with our hard earned cash to their movie production. • The most effective way they do this is with a successful Movie Trailer.

3. History • The first movie trailer shown in the U.S. was on November 1913 when Nils Granlundproduced a short promotional film for the Broadway musical, “The Pleasure Seekers”

4. Movie Trailers Today • Since the purpose of the trailer is to attract an audience to the film, these excerpts are usually drawn from the most exciting, funny, or otherwise noteworthy parts of the film but in abbreviated form and without producing spoilers. • A trailer has to achieve the above in less than two and a half minutes, which is established by the Motion Picture Association of America (MPAA). • Each studio or distributor is allowed to exceed this time limit once a year, if they feel it is necessary for a particular film.

5. What should you know from the trailer you are viewing? • What style or genre is the film? (comedy, drama, horror, non-fiction etc.) • Key Characters • Locations or Setting • Mood (ie: fast, slow, dark, happy) • A rough idea of the plot • (a successful trailer=$$$$$$) (source: WikiPedia)

6. Your Task Today: • LET’S BEGIN!!