elodisi Business Plan for 2013
Overview • Elodisi is an upscale women’s clothing boutique that will open in November of 2013. Christin is the executive designer; elodisi is her last name. She is inspired with African prints. Elodisi will have varies selections of exclusive designs and provide our customers with personal styling services.
Our Mission • To provide women with a boutique that offers innovative and unique designs • Show care quality, and unique fashion designs • Offer a variety of beautiful garments and fashion accessories • To generate sales through great customer services
Keys to Success • Having a good location in a high populated/shopping area • Quality product • Unique designs • Outstanding customer service
Clothing for stylish women • Elodisi will carry exclusive designs and casual apparel & accessories for women. The designs will be based in the U.S. • Our line will generate a fresher introduction to innovated designs, which will associate culture and nature with elegance. elodisi will also feature hand knits, high quality fabrics, and unconventional designs, which will draw the aesthetics of our line flawlessly. • Elodisi customer is a busy professional woman who lives in Los Angeles with a household income over $50,000. She enjoys fashions, confident, and wants a place to shop and enjoy a great serices that meet her busy lifestyle
Unique & Innovation • Elodisi will provide services such as styling, alternations, personal shopping, and special ordering during business hours and by appointments. • Our innovative styling services will emphasis in helping women to develop their personal styles, which will enhance our reputation and ensure costumer loyalty.
Marketing • Elodisi will be marketed through hosting styling events, offering great deals and sales on apparels. • We will market through social media on our blog www.elodisi.wordpress.com , facebook, and instagram.
Location & Hours • Location: • Hours of Operation: Monday- Saturday 10AM- 9PM Sunday 11AM-8PM
Retail Space • Area: • Size: Employees: Part time Fashion students, Stylish Paid $8hr/Plus bonus
Company Ownership • ChristinDisi- Executive Designer • Canie – Marketing Director • Mia – Manager Inventories/Book Keeping
Apparel & Product Lines • Casual wear • Tops • Cardigians • Dresses • Dressy • Cocktail • Jackets • Cardigans • Knits • Pants • Shorts
Accessories • Jewelry • Handbags/clutch • Belts • Heels
Sales Strategy • Product/service selection: • For seasonality and exclusive concerns, elodisi will carry 30 percent of merchandise and wardrobe accessories. In additional we will provide personal shopping services and special ordering for our customers through our catalogs. Pricing: elodisi is committed to sale high quality clothing the price range will reflect mid to high pricing. Average price points will be around $100-$200.
Profit • To maintain profit margins of 20%, elodisi will focus on obtaining average retail markup of 60% for all merchandise