Presented by Tim Lyons

1. Adsmith China ManageChina Interactive Marketing The next wave of innovation from an unlikely source Presented by Tim Lyons

2. So...what’s it all about then? Introduction and Welcome

3. Tim Lyons • tim@managechina.com • www.managechina.com • My background • Academic • Practical

4. Who am I? Academic • Electronic Business/e-commerce • Marketing Communication • Strategic Marketing/Competitive Strategy • Sales Management and Negotiation • Direct Marketing • International Marketing • Previously Course Director of Australia’s largest U/G marketing program • U/G and P/G teaching • RMIT University, Monash University, Australian Graduate School of Management (AGSM), Securities Institute, HKMA, SIM, Hong Kong University, Zhejiang University of Technology, Latrobe University, APESMA, Hanoi University, IESEG School of Business in Paris

5. Who Am I? • Practical • 25 years experience in Sales and Marketing • Worked in Australia, Singapore, Japan, China and Philippines • Consulted in Hong Kong and Indonesia • Vice Chairman – Australia/ChinaChamber of Commerce Shanghai • Managing Director • Sales Director • Marketing Director • Management Consultant • Projects for industry and government

6. At the heart is an idea…

7. Creativity

8. No Creativity

9. Creativity

11. No Creativity

12. From 1949 to 1979 3 Prized Possessions

13. From 1979 The Dragon awakes

14. 2013 Seek Truth from Facts

15. Key Numbers 564+ million internet users (42% penetration rate) 420 million use mobile, tablet to access IM, Search, Music, Blog, Games, Video most popular applications 91% of Netizens visit Social Media sites Source: http://www.adsmithchina.com/

16. Source: http://www.adsmithchina.com/

17. Dominated by local players Source: http://www.adsmithchina.com/

18. Source: http://www.adsmithchina.com/ Registered Users On SNS, Millions

19. Qzone • WeChat • Pengyou • Tencent Weibo Tencent is dominating

20. Renren

21. Youku

22. Social Commerce

23. How influential is SM? 66% of users follow brands The average user follows 8 brands Weibo is the most popular for brands to build fans (but for how long??) Source: http://www.adsmithchina.com/

24. Social Media as news channel

26. Verified company (need to apply) logo Image/video Account statistics about us Topic tags links fans poll groups Latest post events Source: http://www.adsmithchina.com/

27. Foreign brand examples Weibo Source: ADSmith

28. Promotion Weibo

29. Uniqlo 10% discount if you shop online. Can pick up in store. Show the message on your phone to pick up the goods.

30. Source: ADSmith B2B is starting

31. WeChat

32. WeChat – how does it work?

33. WeChat - tactically Source: http://www.adsmithchina.com/

34. WeChat - tactically

35. Lenovo, which did not exist in 1990, bought IBM’s personal-computer business ten years ago and is now the world’s second largest PC-maker • So where will WeChat be in 20 years or less?

36. Time for reflection PROJECT How do you see the Chinese impact on SM? FORM STYLE CHINA WECHAT

37. wrap up questions?