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Presented by Tim Lyons

Join Tim Lyons as he explores the next wave of innovation in interactive marketing in China. With over 25 years of experience in sales and marketing across numerous countries, Tim shares his insights into the rapid growth of digital marketing and social media in China. Discover the significance of platforms like WeChat and the influence of local players, statistical trends, and practical strategies for engaging consumers in this dynamic landscape. This presentation is essential for marketers looking to harness creativity and adapt to the changing digital environment in China.

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Presented by Tim Lyons

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Presentation Transcript

  1. Adsmith China ManageChina Interactive Marketing The next wave of innovation from an unlikely source Presented by Tim Lyons

  2. So...what’s it all about then? Introduction and Welcome

  3. Tim Lyons • tim@managechina.com • www.managechina.com • My background • Academic • Practical

  4. Who am I? Academic • Electronic Business/e-commerce • Marketing Communication • Strategic Marketing/Competitive Strategy • Sales Management and Negotiation • Direct Marketing • International Marketing • Previously Course Director of Australia’s largest U/G marketing program • U/G and P/G teaching • RMIT University, Monash University, Australian Graduate School of Management (AGSM), Securities Institute, HKMA, SIM, Hong Kong University, Zhejiang University of Technology, Latrobe University, APESMA, Hanoi University, IESEG School of Business in Paris

  5. Who Am I? • Practical • 25 years experience in Sales and Marketing • Worked in Australia, Singapore, Japan, China and Philippines • Consulted in Hong Kong and Indonesia • Vice Chairman – Australia/ChinaChamber of Commerce Shanghai • Managing Director • Sales Director • Marketing Director • Management Consultant • Projects for industry and government

  6. At the heart is an idea…

  7. Creativity

  8. No Creativity

  9. Creativity

  10. No Creativity

  11. From 1949 to 1979 3 Prized Possessions

  12. From 1979 The Dragon awakes

  13. 2013 Seek Truth from Facts

  14. Key Numbers 564+ million internet users (42% penetration rate) 420 million use mobile, tablet to access IM, Search, Music, Blog, Games, Video most popular applications 91% of Netizens visit Social Media sites Source: http://www.adsmithchina.com/

  15. Source: http://www.adsmithchina.com/

  16. Dominated by local players Source: http://www.adsmithchina.com/

  17. Source: http://www.adsmithchina.com/ Registered Users On SNS, Millions

  18. Qzone • WeChat • Pengyou • Tencent Weibo Tencent is dominating

  19. Renren

  20. Youku

  21. Social Commerce

  22. How influential is SM? 66% of users follow brands The average user follows 8 brands Weibo is the most popular for brands to build fans (but for how long??) Source: http://www.adsmithchina.com/

  23. Social Media as news channel

  24. Verified company (need to apply) logo Image/video Account statistics about us Topic tags links fans poll groups Latest post events Source: http://www.adsmithchina.com/

  25. Foreign brand examples Weibo Source: ADSmith

  26. Promotion Weibo

  27. Uniqlo 10% discount if you shop online. Can pick up in store. Show the message on your phone to pick up the goods.

  28. Source: ADSmith B2B is starting

  29. WeChat

  30. WeChat – how does it work?

  31. WeChat - tactically Source: http://www.adsmithchina.com/

  32. WeChat - tactically

  33. Lenovo, which did not exist in 1990, bought IBM’s personal-computer business ten years ago and is now the world’s second largest PC-maker • So where will WeChat be in 20 years or less?

  34. Time for reflection PROJECT How do you see the Chinese impact on SM? FORM STYLE CHINA WECHAT

  35. wrap up questions?

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