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Gatorade Commercial

Gatorade Commercial. Joe Ammel. Gatorade Commercial. http://www.youtube.com/user/whatsg?v=kE1H31FmHV4. Who is the Speaker. Gatorade Brand. The Audience. Athletes People looking to perform better in sports. The Message.

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Gatorade Commercial

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Presentation Transcript

  1. Gatorade Commercial Joe Ammel

  2. Gatorade Commercial • http://www.youtube.com/user/whatsg?v=kE1H31FmHV4

  3. Who is the Speaker • Gatorade Brand

  4. The Audience • Athletes • People looking to perform better in sports

  5. The Message • That working hard and USING GATORADE products will help an athlete improve over time and perform better.

  6. How does the audience feel? • They may feel that if professional athletes use the Gatorade products, that they can also use them to get better • If Professional use it to get better, it must be the best avaliable

  7. What is the speaker portraying? • That adversity can be overcome with hard work and the help of their product. • You don’t have to be an athlete to achieve better results when using Gatorade

  8. Ethos • The credibility in the commercial is that it is a very well known brand • Successful professional athletes use it • Can be found everywhere in stores and at athletic events

  9. Logos • The logic or reasoning of the add is “look at how Gatorade made a good athlete even better” • Gives people a good reason to consider buying the product

  10. Pathos • The emotional part of the add is people seeing some of their favorite athletes • Cinderella story feel

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