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GATORADE Corporate Overview

GATORADE Corporate Overview. Company History. How Gatorade came about: A University of Florida assistant coach wondered why his athletes where not performing at their best and asked researchers to figure out why.

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GATORADE Corporate Overview

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  1. GATORADECorporate Overview

  2. Company History • How Gatorade came about: • A University of Florida assistant coach wondered why his athletes where not performing at their best and asked researchers to figure out why. • Researchers found that the players were losing electrolytes and fluids through sweat.

  3. Company History • The researchers then came up with a beverage that helped to replenish the lost electrolytes and this product was named Gatorade.

  4. Company • Gatorade is also a product of Pepsi's and is its 4th largest brand as of 2009. • In 1983 Gatorade was deemed the official sports drink of the NFL (A title it still holds today)

  5. Climate • Many people drink Gatorade as an everyday beverage, when it is intended for athletic performance • Changed all products to not contain High Fructose Corn Syrup to fit today’s societies trend of healthier products • Gatorade now offers an “Elite” series that contains twice the sodium and three times the potassium for elite endurance athletes.

  6. Customers • Target market • Mainly athletes • Aged 18 – 25 • Sports like: Soccer, basketball, baseball, track & field, football, tennis, etc. • Income does not matter. • Other • Kids, teenagers, adults • Anyone that wants to be adequately hydrated • Gatorade helps putting back electrolytes and fluids fast

  7. Competitors

  8. Collaborators • Retail & Grocery Stores:

  9. Collaborators • Convenience Stores:

  10. Collaborators • Official Sport Drink of:

  11. SWOT

  12. Questions & Answers

  13. Gatorade Company history How Gatorade came about: A University of Florida assistant coach wondered why his athletes where not performing at their best and asked researchers to figure out why. Researchers found that the players were losing electrolytes and fluids through sweat.

  14. History continued • The researchers then came up with a beverage that helped to replenish the lost electrolytes and this product was named Gatorade.

  15. Opportunities • Adding an athlete from Mixed Martial Arts (MMA) as a sponsored athlete • Becoming the official sports drink of the NHL, MMA, and the PGA Tour (Golf). • Creating a new product line, aside from their drinks, for athlete’s to get the most out of their bodies • Expanding into the African market and making more of their products available to the citizens of Africa (currently only have lemon lime and orange offered)

  16. Climate • Many people drink Gatorade as an everyday beverage, when it is intended for athletic performance • Changed all products to not contain High Fructose Corn Syrup to fit today’s societies trend of healthier products • Gatorade now offers an “Elite” series that contains twice the sodium and three times the potassium for elite endurance athletes.

  17. Apple SWOT Analysis

  18. Apple SWOT Analysis

  19. Threats • Possible new Taxes • Energy Drink growth in popularity • Marketing keeping the Interest of targeted customers

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