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Insights from Spring 2011 Market Research: Propaganda and Audience Engagement

This presentation encapsulates the findings from our spring 2011 market research study, focusing on the impact of propaganda techniques in advertisements. We explore our research questions, survey methodologies, and present 2-3 key conclusions derived from the data, supplemented by graphical representations. The propaganda poster section details our intended audience, the product promoted, and the techniques and rhetorical devices employed, explaining the choice of colors. We also reflect on audience reactions and lessons learned, guiding future research directions.

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Insights from Spring 2011 Market Research: Propaganda and Audience Engagement

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  1. Market Research Findings Group Exam Ms. Anderson Spring 2011

  2. 7-8 Slide PowerPoint • Research Question/Objectives • Survey Questions • 2-3 research conclusion from data, 1-2 graphical representation of findings. • Propaganda Poster • Detail: who is your intended audience, what is being sold, propaganda techniques used (explain how/why you know that it is this technique), rhetorical device used (explain how/why you know that it is this device), coloring choice (explain why you choice this color) • Findings from propaganda reactions (did your audience understand what you were selling, what was their initial reaction, what did you learn about your poster, etc.) • Reflection: What have you learned? Where are you going to now go with the research for your research paper? What do you still wonder about (regarding your research topic)?

  3. Presentations • Feel free to add color and pictures to your presentation (this shouldn’t detract). • You will present on Tuesday 3/4 or Wednesday 3/5. • I expect that each group member be dressed professionally. • Your presentation will be stopped after 5 minutes, so make sure to highlight information from each section and move on. • Slides should highlight topics, but shouldn't be overloaded with words.

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