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Crafting an Effective Case for Support: Key Elements and Purpose

An effective Case for Support is pivotal for securing financial, in-kind, and promotional contributions. It serves various functions such as major gift solicitation, grant writing, volunteer recruitment, and marketing. A strong case clearly defines your organization's needs, reasons for support, and includes donor-centric language. Essential elements include a mission statement, program information, impact statistics, testimonials, and financial data. By articulating a compelling narrative and solution, you can engage potential supporters and demonstrate how their involvement can make a difference.

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Crafting an Effective Case for Support: Key Elements and Purpose

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  1. Developing & Articulating An Effective Case for Support Purpose, Elements & Uses

  2. What is a Case for Support? A concise, compelling argument for financial, in-kind, promotional and volunteer support.

  3. How the Case is Used • Major gift solicitation • Grant writing • In-kind support • Board and volunteer recruitment and training • Marketing and public relations • Elevator Pitch • Benchmarking (internally and externally)

  4. What Makes for a Strong Case? • Clear understanding of what your organization needs • Compelling reasons for support • Strong writing skills, and knowledge of target audience • Donor-centric language (ROI) • Flexibility

  5. The Case Answers the Following: • Who we are. • What we do and who we help. • How long we’ve been doing it. • How well we do it(including financials) • Who helps us do it (staff, board, volunteers, key donors)

  6. Case Answers (cont.) • Who we collaborate with to do it. • What we need. • How addressing those needs will enhance what we do. • How addressing those needs effects “you.” • How “you” can help. • What people think of us.

  7. Elements of the Case • Mission/Vision • History • Programs/services • Impact and growth • Statistics, graphs • Case Studies, testimonials • The situation and the need

  8. Elements (cont.) • The solution • How “you” can help • Board and staff rosters • Testimonials, case studies • Financials • FAQs • IRS letter of tax exemption

  9. Building a Foundation Case Brainstorming • Highlights • Objections • ROI

  10. The Elevator Pitch • Standardized, concise message that compels actions • Hits the highlights (ROI) • 45 – 60 seconds • Conversationaland engaging • Sample

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