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Marketing Careers in Steel

Marketing Careers in Steel. Indiana University Kelley School of Business September 26, 2000 Matt Salis. Topics. Marketing Positions - Types More than a Number Steel Industry Segments Typical Compensation Importance of Training Travel and Relocation Electronic Commerce.

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Marketing Careers in Steel

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  1. Marketing Careers in Steel Indiana University Kelley School of Business September 26, 2000 Matt Salis

  2. Topics • Marketing Positions - Types • More than a Number • Steel Industry Segments • Typical Compensation • Importance of Training • Travel and Relocation • Electronic Commerce

  3. Marketing Career Journey • Pure Marketing Positions • Sales & Marketing Positions • Retail • Commercial • Industrial • Steel • Steel Production • Steel Distribution • Steel Trading

  4. More than a Number

  5. A Day in the Life of an SSR

  6. $11 BYN 28 MYN Total Steel Industry Value Web Exports Tons $ Raw Materials Steel Producers $2B BYN 6 MYN Total Domestic Automotive Tons $ Tons % $ -- Virgin Iron -- Tons $ 11.6 MBQ 4.1B -- -- Iron Ore -- 9.4 SBQ 3.8B -- -- Energy -- $13 BYN 31 MYN Total 8.0 Rebar 2.4B -- -- Pig Iron -- 6.0 Lt. Strcl 2.3B -- -- Scrap -- 50.0 Flat Roll 22.0B -- -- Scrap -- OEM’s/Processors 8.0 Wire Rod 2.3B -- -- Ferro Alloys -- -- Other -- B -- -- Rolls -- Tons $ -- Electrodes -- $41 BYN 102MYN Total -- -- O2/Gases Production $26 BYN 66 MYN Total $15 BYN 115MM Total Service Centers Tons % $ Construction ` -- Integrated -- B -- $ Tons Tons $ -- Mini-Mills -- B ` -- $11 BYN 25 MYN Total Imports ` ` Traders Tons $ Energy Tons $ $ Tons -- ... -- -- CFI -- Tons $ -- Other -- $12 BYN 35MYN Total -- Other -- $1.5 BYN 4 MYN Total $12 BYN 35MYN Total $4.4 BYN 13MYN Total Unclassified Tons $ $3.5BYN 7 MYN Total Industry Segmentation a critical dimension

  7. Steel Industry Compensation • Salary Only • Typical at Producer Level • Internet is Increasing Frequency • Commission • Typical at Distribution Level • Salary / Bonus / Commission • Creative Packages Exist on All Levels

  8. Importance of Training

  9. Charging the furnace

  10. Travel & Relocation • Travel • Large National Customers • Number of Production Facilities Matter • Relocation • A Must for Success • Typically Exciting Cities

  11. Electronic Commerce • B2B Transactions $2.7 Trillion 2004 • Forrester Research • 61 Dot Coms in Metals Business • Seat at the Table is Key • Cargill Steel Example - GSX

  12. Cargill Steel Kelley School of Business Recruiting October 24, 2000 matt_salis@cargill.com www.cargillsteel.com

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